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This practice designs and services participating whole life insurance contracts, and it teaches the strategy that uses them. The eight sections below are the subjects the site covers. Each has a page at its root that explains what it holds and links everything inside it.

The eight subjects this site covers

Each is a subject rather than a product. Each has a page at its root that explains what it holds and links everything inside it.

The eight subjects this site covers

1. Infinite Banking

The approach known as The Infinite Banking Concept®, a term originated by Nelson Nash: what it asks of the person running it, how a contract is funded, and who it does not suit.

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The eight subjects this site covers

2. Whole Life Insurance

The contract underneath everything else. Participating whole life, the dividend scale, paid-up additions, and when term insurance is the right answer instead.

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The eight subjects this site covers

3. How a Policy Works

The reference layer. Premiums, cash surrender value, advances, beneficiaries, the exempt test, and what is taxable and what is not.

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The eight subjects this site covers

4. Retirement Planning

Where a contract sits alongside registered room rather than instead of it, and why an insured retirement plan borrows from a lender rather than the insurer.

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The eight subjects this site covers

5. Estate Planning

The deemed disposition on death, what passes outside the estate, where the liquidity to pay a tax bill comes from, and what asset protection does not cover.

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The eight subjects this site covers

6. Business Owners

Corporate-owned life insurance, the Capital Dividend Account, and succession planning, which is two questions rather than one.

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The eight subjects this site covers

7. Money Principles

The arithmetic underneath all of it: compound interest, opportunity cost, capital recovery, the money multiplier and its limits, and what fees come to over a working life.

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The eight subjects this site covers

8. Objections and Risks

The case against, stated at its strongest, with a verdict on each argument. Read this section first if the subject is new to you.

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Two things happen here, and they are worth separating. One is licensed work: designing and servicing insurance contracts for people who become clients. The other is teaching, which is what this website is, and which is open to anyone without a form, an email address or a download.

The eight sections below are the second of those two. Each is a subject, not a product, and each names the page that explains it.

1. Infinite Banking

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The approach known as The Infinite Banking Concept®, a term originated by R. Nelson Nash and a mark of Infinite Banking Concepts, LLC, which he described as an approach in which a participating whole life contract becomes a source of financing for personal and business needs over a lifetime. This section covers the strategy itself: what it asks of the person running it, how a contract is funded, how capital is taken out and put back, and where the idea came from. It also covers who it does not suit, which is most people who are shown it.

2. Whole Life Insurance

Read the section

The contract underneath everything else. Participating whole life, how a dividend scale works, what a paid-up addition is for, how term insurance differs and when term is the right answer instead. The death benefit is the primary purpose of any of these contracts and the reason they are insurance rather than something else.

3. How a Policy Works

Read the section

The reference layer. Premiums, cash surrender value, policy advances, beneficiaries, the exempt test, what is taxable and what is not. Most other pages on this site link back into this one, because a question about the strategy is usually a question about the contract wearing a different hat.

4. Retirement Planning

Read the section

Where a contract sits alongside registered room rather than instead of it. The insured retirement plan and why the loan comes from a lender rather than from the insurer. Separate pages for business owners, doctors and real estate investors, because the arithmetic is not the same in each case.

5. Estate Planning

Read the section

The deemed disposition on death, what passes outside the estate and what does not, where the liquidity to pay a tax bill comes from, asset protection and what it does and does not cover, and building capital that survives more than one generation.

6. Business Owners

Read the section

Corporate-owned life insurance, how the Capital Dividend Account works, and succession planning, which is two questions rather than one: who runs the business next and who owns it next. Most plans answer the first and leave the second.

7. Money Principles

Read the section

The arithmetic underneath all of it. Compound interest and what each term in the formula does, opportunity cost, capital recovery, the money multiplier and its limits, and what a wealth manager's fees actually come to over a working life.

8. Objections and Risks

Read the section

The case against, stated at its strongest, with a verdict on each argument. This is the section to read first if the subject is new to you. A reader who has only seen the case in favour cannot evaluate it, and a practice that will not publish the arguments against its own approach is telling you something.

What is not here

Investments, securities and mutual funds. This practice is not registered with the Canadian Investment Regulatory Organization and does not advise on them.

Tax and legal advice. Nothing here is either. Consult your own accountant and your own legal counsel before acting on anything described on this site.

Advice of any kind, from this website. Everything here is general education. Advice requires a licensed conversation about your own situation, in your own province, and it begins with the discovery meeting.

Which province you live in decides who may advise you

The licence that governs your file is the one for your own province of residence, not the one where the advisor works. Where this practice is licensed sets out the provinces, and names the province where it is not.

What happens next

Becoming a client sets out the five steps from a first conversation to a contract in force, and what each of them asks of you.

A thirty-minute discovery meeting

A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.

Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.

Hold a licence? To place business, deal directly with Canadian Wealth Creation Centre Inc. This page is for households.

By submitting this form, you consent to Canadian Wealth Creation Centre Inc. using the information you provide to respond to your request and arrange your meeting, including by text message to the number you give. See our Privacy Policy.

This form reaches Canadian Wealth Creation Centre Inc. Any meeting, any advice and any insurance product is provided by Canadian Wealth Creation Centre Inc., through its representatives certified by the Autorité des marchés financiers. IBC Financial is the company's education platform: it distributes no product and no financial service, and it gives no individualised advice.

Important disclosure

Common questions

What does this practice actually do?

Two things, and separating them is the whole point of this page. The first is licensed work: designing and servicing participating whole life insurance contracts for the people who become clients. The second is teaching, which is what this website is, and which is open to anyone without a form, an email address or a download. The website carries no advice about your own situation, because general education and licensed advice are different activities under Canadian insurance regulation and the line between them is not a formality. A reader who treats an article as a recommendation has skipped the step where somebody asks about their income, their obligations, their health and their province.

Is anything on this website advice?

No. Everything published here is general education, written for a reader who has not identified themselves and whose circumstances are unknown. Advice in Canadian insurance is a licensed activity: it involves a conversation about your own income, obligations, health and province of residence, and it carries duties to you that a web page cannot carry. The distinction is not wording inserted by a lawyer. It determines whether anyone owes you anything in respect of what you did next. Reading an article and acting on it as though it were a recommendation removes the step where a licensed person looks at your actual facts and says whether the thing fits.

Do you advise on investments, securities or mutual funds?

No. This practice is not a securities dealer and does not advise on securities, mutual funds or other registered products. Those activities sit under a separate regime administered by the provincial securities regulators and the Canadian Investment Regulatory Organization, and this practice does not carry that authorisation. What it means in daily terms is that a participating whole life contract is discussed here as insurance and never as a substitute for a portfolio, and that any comparison drawn between the two is general information rather than a recommendation to move money. Questions about a portfolio belong with the registered person who advises on it.

How can I check that an insurance advisor is allowed to work with me?

Check the provincial regulator's own public register rather than taking anyone's word for it, including ours. In Quebec the register of representatives is maintained by the Autorité des marchés financiers. In Ontario it is the Financial Services Regulatory Authority of Ontario. In British Columbia it is the Insurance Council of British Columbia. Each publishes a searchable record showing what an individual is authorised to do and in which class of insurance. The search takes a few minutes and it is the only verification that does not depend on the person being checked. Do it before a first meeting rather than after a contract has been recommended to you.

Which province's rules decide who can advise me?

Your own province of residence, not the province where the advisor happens to sit. Insurance licensing in Canada is provincial, so the rules governing your file, the regulator you would complain to, and the consumer protections you can rely on are those of the place you live. An advisor authorised in one province cannot simply carry a file across a border because the client is willing to. The licensing page on this site sets out which provinces this practice covers and names the one where it does not. Confirm your own position before a meeting, because finding the limit after a design has been prepared wastes the work of both parties.

Where should I start if the subject is new to me?

With the objections and risks section, before anything else. A reader who has met only the case in favour has no way to evaluate it, and the arguments against this approach are the fastest route to understanding what it actually is. After that, read the policy basics section, because most questions about the strategy turn out to be questions about the contract wearing different clothes. The subject-specific sections are worth reading once those two have landed. The common mistake is starting with an illustration, which shows an outcome without showing the assumptions underneath it, and then arguing about the outcome.

Can you give me tax or legal advice?

No, and nothing on this site is either. What these pages do is state the general rule and name the statute where the rule sits, so that a reader knows what to ask about and who to ask. The general rule does not settle a particular case, because tax outcomes turn on your income, your province, the ownership of the contract and the year in which something happens. Take the question to your own accountant, and where the amounts or the structures are significant to your own legal counsel, before acting rather than afterwards. That sequence is the most useful thing this page can tell you.

Why does the site publish the arguments against the approach?

Because a reader who has seen only one side cannot evaluate either, and because a household deciding on a contract that will run for decades deserves the whole picture in front of it. That section states the objections at their strongest and gives a verdict on each, including the ones that are largely correct. The costs are real, the commitment is long, and the early years look modest on paper. Saying so plainly is what makes the rest of the material worth reading, and it is what a first conversation here does as well: the limits are named first, so that whatever is decided afterwards is decided on solid ground.

Which sections matter most to a business owner?

The business owners section first, since it covers corporate-owned contracts, the Capital Dividend Account, and succession, which is two questions rather than one: who runs the business next, and who owns it next. Most plans answer the first and leave the second. Read estate planning next, because the deemed disposition on death is what creates the liquidity problem a corporate arrangement is often meant to solve. Then policy basics for the mechanics. Structural decisions in this area belong with the accountant who holds the corporate records, and the ownership question in particular is settled before an application is signed rather than after.

What happens after I have read the site?

That depends on what the reading produced. If you want the general material applied to your own situation, the discovery meeting is where that happens, because applying it is the one thing a website cannot do. The becoming a client page sets out the five steps from a first conversation to a contract in force and what each of them asks of you, so the sequence need not be a surprise. If you have read the objections section and concluded the approach is not for you, that is a legitimate result and it has cost you nothing. The outcome worth avoiding is signing an application because an illustration looked good.

Last reviewed 2026-08-25.

Important disclosures

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. "Planificateur financier" is a protected title in Quebec, and "Financial Planner" and "Financial Advisor" are protected titles in Ontario. Jose Salloum does not hold or use these titles, and they are not used anywhere on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. He is therefore not a neutral party. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is not registered with the Canadian Investment Regulatory Organization and does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

Provincial variation. Insurance licensing titles and requirements vary by province and territory. Verify your own advisor's licensing with the regulator in your province.

Privacy Policy. Person responsible for the protection of personal information: Mona Haddad, info@cwcc.ca, Canadian Wealth Creation Centre Inc., 203-3899 Autoroute des Laurentides, Laval, QC H7L 3H7, 514-875-9444.