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A Case Study: A Father of 52, Five Children, 110 Cars and a Family Financing System Built Across Three Generations

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A father of 52 with rental properties and five children wants his retirement secured first, then a family financing system that keeps money in the family: policy loans from the insurer, lent to his children under written agreements and repaid on a schedule. By his own estimate the five couples will buy about 110 cars in their lifetimes. It can work for a family with steady surplus income and discipline, but loans cost interest, interest he receives is taxable, and fairness between five children must be written down.

A father sat across from me with a simple question that turned out to be large.

He is 52. He owns some real estate. He has five children. His first concern was his own retirement: he wanted to be sure it was ready. His second was his children. He did not want the money his family earns to keep flowing out to lenders, generation after generation. He wanted to keep it in the family, lend to his children when they needed it, and help them build something of their own.

Then he did the arithmetic out loud. Each of his children, he said, will buy about 11 cars in a lifetime. So will each of their spouses. That makes 22 cars per couple, and with five children, about 110 cars. Add the mortgages, the cell phones, the children's education and, one day, the grandchildren's education. Most of that, today, would be financed through lenders, and he wanted the family to finance it instead.

I told him that what he was describing is what we call Infinite Financial Sovereignty®: a family financing system built on specially designed, high-cash-value, participating whole life insurance policies. And he asked me the question every careful parent should ask: what are the pros and cons of doing this, for me and for my children?

Why does this matter? Because his question is not unusual. Many parents in their fifties reach the point where their own debts are under control, their assets are growing, and their attention turns to the next generation. They see their children about to face the same lenders, the same car loans, the same mortgage approvals, and they wonder whether the family could do something different. The answer is not a product. It is a plan, with an order, rules and honest limits.

This case study sets out his situation, the arithmetic, the order I suggested, how loans to his children could work, the tax points, and the pros and cons for him and for them. It is anonymized: his name, his city and any detail beyond the ones he gave me are left out. Individual results vary, and his family is not yours.

Here is how the plan fits together.

Who is the father, and what did he ask?

He is 52, owns rental real estate and has five children. He asked two things: is my retirement ready, and can I build a family financing system that keeps money in the family, lends to my children and helps them build wealth? Then he asked what the pros and cons would be for his children.

These are the facts he gave me, and they are the only facts this page uses.

What he told me What it means for the plan
Age 52 A new policy costs more than at 32, depends on his health, and has fewer years to build before he retires
Some real estate investments He already owns assets that produce income and that will face tax at death
Five children Five households to finance, and five people to treat fairly
About 11 cars per person in a lifetime, spouses included About 22 cars per couple and about 110 for the family, by his estimate
Mortgages, cell phones, education, the grandchildren's education Large purchases, monthly bills and long-term savings, which do not belong in the same place
Retirement first, then the children The right order, and the one this page follows

He did not ask me to promise anything, and nothing here is a promise. He asked how it works and what it costs.

Where does the number 110 come from?

From his own estimate: about 11 cars in a lifetime for each person, each child married, five children. That is 22 cars per couple and about 110 cars for the family. It is an estimate, not a statistic, and its purpose is to show the scale of the financing need over two generations.

Here is his arithmetic laid out.

Step Calculation Cars
One person, over a driving life His estimate 11
One couple (a child and a spouse) 11 + 11 22
Five couples 22 × 5 110

To see what that scale means in dollars, take a purely hypothetical assumption: an average price of $40,000 per car in today's dollars. That is not a quote and not a forecast. On that assumption, 110 cars represent about $4,400,000 of purchases spread over several decades, before any interest. If even part of that is financed through outside lenders, the interest paid by his family over two generations is a very large number, and it leaves the family each time.

Cars are only the beginning. His children will also need mortgages, education for themselves and, later, education for their own children. Each of those is a financing decision.

Nelson Nash put this observation at the heart of his work: over a lifetime, a person's need for finance is much greater than the need for protection. This father reached the same conclusion on his own, by counting cars.

What is he actually trying to build?

no legal limit, a practical one

How many contracts you may own

  1. 01There is no legal limit on the number in Canada
  2. 02Financial underwriting sets the practical limit
  3. 03Total coverage in force is assessed against income
  4. 04Insurers share this information with one another
The limit is not a rule in a statute. It is what an insurer will accept once it sees everything else in force.

A family financing system: one or more participating whole life policies that provide permanent insurance first, build cash value over the years, and become a reserve the family can borrow against from the insurer, repay on a schedule and use again. It is not a bank, and the policy is insurance, not an investment.

What he described has a name that R. Nelson Nash gave it in 2000: what is known as The Infinite Banking Concept®. We call our approach Infinite Financial Sovereignty®, and we describe it in plain words as a family financing system. The word sovereignty points to the goal: the family decides how its purchases are financed, instead of asking a lender each time.

The mechanics are simple to state. The father owns a policy. He pays premiums for years. The policy builds guaranteed cash values, and the insurer may pay dividends, which are not guaranteed. Once the cash value is large enough, he can ask the insurer for a policy loan, secured by that cash value, without a credit application. He uses the money, then repays the insurer, with interest, on a schedule he sets and keeps.

Three accuracy points keep the picture honest. A premium is not a deposit. A policy loan is not his own money coming back to him; the insurer advances its own funds, and he pays the insurer interest. And whether the interest he pays the insurer is cheaper or dearer than a lender's depends on the contract, the date and the loan rate the insurer sets.

What the father is really building is a habit, carried across generations: finance large purchases through capital the family owns, repay as seriously as any lender would require, and let the capital be rebuilt for the next purchase.

Is his own retirement ready, and why does it come first?

It comes first because a system that lends to five children is only as strong as the parent behind it. His retirement plan, registered accounts, real estate and coverage must stand on their own before any money is lent to his children. The children's system is built on top of his security, never in place of it.

When he asked whether his retirement was ready, I did not answer with a policy. I answered with questions. What income will he need, and from when? How much of it will his rents provide, and how secure are they? What do his registered plans hold? What tax will his properties face at death? What coverage does his family need if he dies earlier than planned?

At 52, a new participating policy has two honest limits. The first is cost: premiums are higher than they would have been at 32, and they depend on his health. The second is time: the cash value grows slowly in the early years, and a policy started at 52 has fewer years to build before he may want retirement income from it. A policy can still make sense at his age, especially when there is a need for permanent coverage, for example to help pay the tax at death on his rental properties. But it is a long-term contract, and it should be sized so that an ordinary year can carry the premiums.

There is also a risk in reversing the order. If he lends heavily to his children and then needs the money for himself, he faces a choice no parent wants: call in loans from his children, or borrow more against his own policy. Neither should happen by surprise. That is why his retirement plan is written first, and the children's loans are limited to what his plan can spare.

His real estate deserves its own word. If he ever uses a policy loan for an income-producing purpose, such as a rental property, the interest may be deductible, but only to the extent the insurer verifies it in the prescribed form, under subsection 20(2.1) of the Income Tax Act. How that works is set out on interest on a policy loan used for a rental, and the wider retirement questions for property owners on retirement planning for real estate investors.

How could the system be built across three generations?

In stages. First, policies on the father's own life, sized for his retirement and estate needs. Then, policies on his children's lives, owned by him, which he can later transfer to each child at the policy's adjusted cost basis under subsection 148(8). Finally, each child owns a contract and teaches the same habits to the grandchildren.

Here is the sequence I suggested he discuss with his professional team. It is a shape, not a schedule; the timing depends on his income, his health and his children's ages.

Stage What is built Who owns it What it can finance
1. The foundation One or more policies on his own life, possibly also on his spouse's The father Nothing for the first years; later, his own purchases and loans to the children
2. The children's contracts Policies on each child's life, sized to what the family can carry The father Not used early; they build quietly while the children are young adults
3. The transfer Each child receives the policy on their own life The child, after transfer The child's own purchases, with the habits learned from the father's system
4. The next generation The children start policies for their own children The children The grandchildren's future needs, and the same cycle again

The transfer at stage 3 is where Canadian tax law helps. Under subsection 148(8) of the Income Tax Act, when a parent transfers an interest in a policy to a child for no consideration, and the life insured is a child of the parent or of the person receiving it, the transfer is treated as a disposition at the policy's adjusted cost basis. In plain words, no gain arises on the transfer, and the child takes over the policy with the parent's cost. The child then owns a contract that has been building for years. The details of who can own a policy, and why, are on who can own a life insurance policy in Canada.

There is an important limit. Five children means five contracts, plus his own. The total premiums must fit inside his budget in an ordinary year, and in a bad one, after his retirement saving. If they do not, the right answer is smaller contracts or fewer of them at first, not a stretched budget.

How would a loan to one of his children actually work?

five situations it tends to suit

Who this method suits

  1. Households with durable surplus income, not one good year
  2. People who already think about money in decades
  3. People who want the permanent coverage in its own right
  4. Owners and professionals who can fund premiums through uneven years
  5. Families arranging capital across more than one generation
These describe the households it tends to suit. Where one is missing, look more closely before going further; an early conversation costs nothing.

The insurer lends to the father, as the policyowner, against his cash value. The father lends that money to his child under a written agreement. The child repays the father on a schedule, and the father repays the insurer. Two loans, two contracts, two schedules, and both must be kept.

Take one of his children buying a car. The steps look like this.

  1. The father requests a policy loan from the insurer, within the limit his contract allows. Under subsection 148(9) of the Income Tax Act, a policy loan is an amount the insurer advances to the policyholder under the policy's terms. It is also a disposition for tax purposes; income arises only if the loan is larger than the policy's adjusted cost basis, so the insurer should confirm that figure first.
  2. The father lends the money to his child under a written family loan agreement: the amount, the interest rate, the payment schedule, what happens if a payment is missed, and what happens to the balance if the father dies.
  3. The child buys the car and repays the father on the agreed schedule, as seriously as they would repay a lender.
  4. The father repays the insurer, so that his cash value is again available for the next child, the next car, the next need.

Two tax points deserve to be said plainly, because they surprise people.

First, interest the child pays the father is generally income to the father under paragraph 12(1)(c) of the Income Tax Act. If he charges his children interest to rebuild his system, he will usually pay tax on that interest.

Second, the interest the father pays the insurer on a loan used for a child's personal car is generally not deductible. Interest is deductible under subparagraph 20(1)(c)(i) when the borrowed money is used to earn income from a business or property, and a family car does not do that.

There is a third rule his accountant should look at when a loan is used for something that produces income. Under subsection 56(4.1), when an individual lends to a family member and one of the main reasons for the loan is to reduce or avoid tax, the income from the property bought with the loan can be taxed in the lender's hands instead. Under subsection 56(4.2), that does not apply if interest is charged at least at the lesser of the prescribed rate and a commercial rate, and paid within 30 days after each year end. A car does not produce income, so the rule does not usually matter there. A down payment on a rental property could.

Mortgages need one more caution. Lenders have their own rules about down payments that come from family loans rather than gifts, and a borrowed down payment may count as debt when the child applies. The child should ask the mortgage lender before the money moves. A second property, such as a family cottage, raises the same questions in a different form, set out on buying a cottage.

Each of these points is why an accountant, and for the agreements a lawyer or, in Quebec, a notary, should look at the arrangement before the first loan, not after the fifth.

What should the family system finance, and what should it not?

Large purchases that the family would otherwise finance through a lender and can repay on a schedule: cars, and with care, part of a down payment. Not monthly bills such as cell phones, groceries or subscriptions. Education starts with the RESP and its government grant, and the system fills the gaps.

His list mixed three different kinds of spending, and they belong in three different places.

Need on his list Where it belongs Why
Cars (about 110 over two generations) The family system, through policy loans repaid on a schedule A large, repeated purchase usually financed through a lender
Mortgages The lender for the mortgage itself; the system, with care, for part of a down payment A mortgage is too large for most policies; a down payment loan must respect the lender's rules
Cell phones and other monthly bills Each household's own budget Small recurring costs; financing them through loans lets the balance grow without end
The children's education The RESP first, then the system for what it does not cover The RESP carries a government grant; no policy does
The grandchildren's education Each child's RESP first, then the system The same reason, one generation later

The education point is worth the figures. The Canada Education Savings Grant adds 20% of the first $2,500 contributed each year to an RESP, up to $500 a year per child, or $1,000 when there is unused room from a previous year, to a lifetime maximum of $7,200, for contributions made up to the end of the year the child turns 17. That grant is government money no policy can match, so the RESP is filled first.

Cell phones deserve their own sentence, because he named them. A cell phone plan is a monthly bill. Paying it through a policy loan would turn the system into a credit card with a long memory. Why everyday costs come much later, if ever, and only with a plan, is set out on what your policy is for. How a policy finances a vehicle, step by step, is on how to finance a car with the Infinite Banking strategy.

What are the pros for his children?

two different questions about one dollar

Recovery is not the same as return

  1. 01Return asks what the money earned
  2. 02Recovery asks whether the money came back
  3. 03Capital returns through the income an asset produces
  4. 04Capital returns through the eventual sale
  5. 05Capital returns through the deductions its cost permits
Return asks what the money earned. Recovery asks whether it came back at all.

Access to financing from the family without a credit application at a lender, terms the family sets and can adapt in a hard year, interest that stays within the family instead of going to an outside lender, contracts on their own lives that can be transferred to them at cost, and habits of saving and repayment learned early.

He asked for the pros and cons for his children, so here they are, starting with the advantages that hold under Canadian rules.

Advantage for the children What makes it real The condition attached
Financing from the family The father's policy loan is a contractual right, secured by his cash value Only once his cash value is large enough, and within its limit
Terms the family sets A family loan agreement can set the rate, the schedule and what happens in a hard year It must be written, and kept
Interest that stays in the family When a child repays the father with interest, that interest stays in the family instead of going to an outside lender The father pays the insurer interest too, and interest he receives is generally taxable
A contract on their own life A policy the father owns on a child's life can later be transferred to the child at its adjusted cost basis The father must be able to carry the premiums until then
Permanent coverage started young The child's coverage is in force, based on the child's health when the policy was issued The cost is real, and the coverage is the product
Habits learned early Repaying a parent on a schedule teaches what lenders teach, without the lender Only if the family treats the loans as real loans

The last advantage may matter most. A child who grows up repaying a family loan on time, watching the capital come back and seeing it lent again to a brother or sister, learns something about money that few schools teach. That lesson is the one that crosses generations.

What are the cons for his children, and for him?

Interest is still a real cost; interest he receives is generally taxable; loans can strain five sibling relationships; an unpaid loan can grow until a policy lapses; loans still owing at his death reduce the death benefit; and the children may lean on the system instead of learning to manage money themselves.

He asked for the cons, and he deserves all of them.

  1. Interest is still interest. The father pays the insurer interest on every policy loan. If he charges the children less than he pays, the system shrinks a little with every loan. If he charges them more, he pays tax on the interest he receives.
  2. Fairness between five children is hard. One child may borrow for three cars while another borrows for none. One may repay on time, another may struggle. Without written agreements and a clear policy on fairness, the system can create resentment instead of wealth. A family meeting each year, with the numbers on the table, helps.
  3. Unpaid loans grow. Unpaid interest is usually added to the balance. If a child stops paying and the father does not repay the insurer, his loan keeps growing. If the loan, interest included, ever exceeds the cash value, the policy can lapse, the coverage ends, and the end can be taxed as a disposition.
  4. Loans at death reduce the estate. Whatever is owing to the insurer when the father dies comes off the death benefit. And loans his children still owe him become part of his estate, which his will must deal with, so that one child's debt does not become another child's grievance.
  5. His retirement can be squeezed. Every dollar lent to a child is a dollar not available to him until it is repaid. If his own plan depends on it, the children's system has gone too far.
  6. The early years are slow. A new policy at 52 builds little cash value in its first years. The system cannot finance the first cars right away, and it cannot finance 110 cars at once; it finances them one after another, over decades, as loans are repaid.
  7. Dependence instead of independence. A child who always borrows from a parent may never learn to plan, save or deal with a lender. The goal is children who own their own contracts and their own habits, not children who depend on their father's.
  8. The insurer sets the loan rate. The father does not control the rate his insurer charges, and it can change under the contract.

None of these is a reason to abandon the idea. Each is a reason to write it down, keep it smaller than his means at first, and review it every year.

How do the eight rules apply to this family?

All eight apply, and two matter most here: rule 3, "don't steal the peas", which means every loan is repaid, by the father to the insurer and by each child to the father; and rule 8, the bird's-eye view, which means looking at the whole family over decades instead of one car at a time.

The eight rules of the method were written for one owner. In a family of five children they take on a second meaning.

Rule What it means for this family
1. Think long range The system is judged over two generations, not over the first five years
2. Don't be afraid to capitalize Build the father's capital first, at a level his ordinary year can carry
3. Don't steal the peas Every child repays the father; the father repays the insurer
4. Use your own capital before an outside lender Ask first whether the family's contracts can finance the car
5. Rethink your thinking Teach the children that how a purchase is financed matters as much as its price
6. Leave room for windfalls A property sale or a bonus can go into the contracts and strengthen the system
7. Never pay cash if you can Keep capital in place and finance deliberately, instead of draining savings for each car
8. Have a bird's-eye view Look at 110 cars, five mortgages and two generations of education together

The full text of each rule, where it comes from and how they hold each other in place is on the eight rules of Infinite Banking. How to explain the system to children is on teaching the concept to your children, and how to put the whole family's plan on one page is on a family financing plan on one page.

What should the family agree on before the first loan?

Seven things, in writing: who may borrow and for what, the interest rate, the repayment schedule, what happens in a hard year, how fairness between the five children is measured, what happens to loans still owing if the father dies, and when the family meets each year to review it all.

A family financing system works on the same principle as any lender's: the rules are set before the money moves, not after. The difference is that the family writes its own rules. Here is what I suggested he settle with his children and his professionals before the first car.

  1. Who may borrow, and for what. Cars and, with care, part of a down payment. Not monthly bills, not holidays, not another loan's payments.
  2. The interest rate. A rate the father can justify to his accountant, that at least covers what he pays the insurer, and that the child would recognize as fair next to a lender's.
  3. The repayment schedule. Monthly payments, like a car loan, starting the month after the purchase. A child who repays on time can borrow again; a child who does not, waits.
  4. The hard year. What happens if a child loses a job or has a child of their own. A pause of a few months, written in advance, is kinder than an argument later.
  5. Fairness between the five. Fairness does not mean every child borrows the same amount. It means every child is offered the same terms, and every loan is recorded where all five can see it.
  6. Loans at the father's death. The will should say whether loans still owing are forgiven, deducted from that child's share, or repaid to the estate. Silence here is how families fall out.
  7. The yearly meeting. Once a year, the family looks at the contracts, the loans outstanding, the repayments made and the next needs on the horizon. It is also when the next generation learns how the system works.

None of this requires a lawyer to be expensive. It requires the agreement to exist before anyone needs it. How to review the whole system once a year is set out on the yearly review of a family financing system.

Who should help him put this together?

each one is wrong, and correctable

Claims that should never be made

  1. 01That you are borrowing your own money
  2. 02That you pay the interest to yourself
  3. 03That an advance leaves the contract untouched
  4. 04That it replaces a registered plan
  5. 05That the dividends are guaranteed
Each of these has a correct version, and the correct version is still a good enough reason to look at the contract.

A licensed insurance professional with years of hands-on experience designing and servicing participating policies used for financing; an accountant who understands how policy loans, family loans and interest are taxed; and a lawyer or, in Quebec, a notary for the loan agreements, the will and the ownership of each contract.

The product without the understanding is just an insurance policy. The understanding without experience is just theory. A family system across five children and two generations needs people who have seen how these contracts behave over decades, through good years and hard ones. In Quebec, the insurance professional is a Financial Security Advisor (conseiller en sécurité financière); in other provinces, a licensed life insurance agent.

The accountant's role here is larger than usual: the adjusted cost basis before each loan, the interest the father receives, the attribution rules if a loan buys anything that produces income, and the tax at death on his properties. The lawyer or notary writes the family loan agreements, aligns the will with the loans outstanding, and confirms who owns and who is the beneficiary of each policy.

I should be plain about my own position: I am paid by insurer commissions when a policy is bought. That is a conflict of interest, and it is one reason this page puts his retirement first and tells him to start smaller than his means.

How should you read the figures on this page?

The ages, the number of children and the 11 cars per person are the client's own figures. The $40,000 car price is a hypothetical assumption, not a quote or a forecast. The education grant figures are the Canada Revenue Agency's, and the tax rules are those of the Income Tax Act as consolidated to 30 September 2026. No policy value, dividend or loan rate is stated.

Dividends on participating policies are not guaranteed and are declared each year by the insurer's board. The guaranteed values are those of one insurer and depend on its financial strength. Policy loans carry interest at the insurer's rate, are a disposition for tax purposes, and can produce income above the adjusted cost basis. Amounts are in Canadian dollars.

What this page will not tell you

This page describes one family's questions and the general shape of an answer. It does not tell you whether you need permanent life insurance, how much, how many contracts your family can carry, or whether a family financing system suits your children. It does not set an interest rate for family loans or draft an agreement. Those answers depend on your income, your health, your assets, your children's situations and your tax position, and they come from your insurance professional, your accountant and your lawyer or notary.

Individual results vary. This case study is not representative of every family's experience, and nothing on this page is a promise of what any policy will be worth.

Who this does not suit

This approach does not suit a parent whose own retirement is not secure, whose income cannot carry the premiums for many years, or whose family would rather not mix money and family relationships. It does not suit children who are not ready to treat a family loan as a real loan. And it does not suit anyone who expects a policy loan to cost nothing or a policy to build value quickly. The general advantages and drawbacks of the strategy, each checked under Canadian rules, are on the pros and cons of the strategy in Canada.

It can suit a parent like this father: assets in place, steady surplus income, a need for permanent coverage, and children he wants to teach as much as to help. For that family, Infinite Financial Sovereignty® is not a shortcut. It is a discipline carried from one generation to the next.

He started by counting cars. What he is really building is a family that no longer needs to ask a lender first.

A thirty-minute discovery meeting

A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.

Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.

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Common questions

How many cars will a family of five married children buy in their lifetimes?

By the father's own estimate in this case, about 110. Each child and each spouse buys about 11 cars over a driving life, so each couple buys about 22, and five couples buy about 110. The number is his estimate, not a statistic, and every family should make its own. The point is the scale: over two generations, cars alone are a large and repeated financing need.

Can a parent lend money to a child from a policy loan in Canada?

Yes. The insurer lends to the parent, as the policyowner, against the cash value. The parent can then lend that money to an adult child under a written agreement, and the child repays the parent, who repays the insurer. Two tax points matter. Interest the child pays the parent is generally income to the parent. And the interest the parent pays the insurer on money lent for a personal car is generally not deductible. An accountant should review the arrangement before the first loan.

Should a father of 52 secure his retirement before building a system for his children?

In our view, yes. A family financing system lent to five children is only as strong as the parent's own position. If his retirement depends on money he has lent out, or on a policy that a hard year forces him to surrender, the whole family is exposed. His retirement plan, his registered accounts, his real estate and his coverage come first. The children's system is built on top of that.

Does each child need their own policy?

Not at first. In the early years the father's policies can finance the children's purchases. Over time many families add policies on the children's lives, owned by the parent. Under subsection 148(8) of the Income Tax Act, a parent can later transfer such a policy to the child, for no consideration, at its adjusted cost basis, so no gain arises on the transfer. Each child then owns a contract that has already been building for years.

Should the system pay for cell phones and other monthly bills?

No. Cell phones, groceries and other monthly costs belong in the household budget. A policy loan is better kept for larger purchases that the family would otherwise finance through a lender, such as a car, and that it can repay on a schedule. Financing small recurring bills through policy loans is the fastest way to let the loan balance grow and the system stall.

Can the system pay for the grandchildren's education?

It can help, but the RESP comes first. The Canada Education Savings Grant adds 20% of the first $2,500 contributed each year, up to $500 a year and $7,200 per child over a lifetime, and no policy offers a government grant. A mature policy can then finance costs the RESP does not cover well, with each loan repaid.

Is a family financing system the same as a bank?

No. The policy is a contract with an insurer. Every policy loan comes from the insurer and is secured by the cash value. A parent who lends to a child is making a private family loan, not running a deposit-taking business. The system describes a habit of financing purchases through capital the family owns, not a financial institution.

What are the main risks for the children?

The main risks are family conflict if loans are unequal or unpaid, interest that is still a real cost, a policy that lapses if loans grow past the cash value, a smaller death benefit if loans are still owing when the father dies, and the possibility that the children rely on the system instead of learning to manage money themselves. Each one can be reduced with written agreements, a repayment schedule and a family meeting each year.

Sources

About the author

Jose Salloum, Financial Security Advisor

Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001.

He has practised Infinite Banking since 2015 and founded Canadian Wealth Creation Centre Inc. in 2016. From 2020 to 2024 he was an IBC (Infinite Banking Concepts™) Authorized Practitioner of the Nelson Nash Institute, a private certification rather than a regulatory licence.

IBC Financial is the educational website of Canadian Wealth Creation Centre Inc., open to all Canadians. Services come only from Canadian Wealth Creation Centre Inc. Its representatives hold a licence in each province served: Quebec, Ontario, Alberta, British Columbia, Manitoba and New Brunswick. Jose Salloum's own licences cover Quebec, Ontario and British Columbia. This page is general education and not advice on any individual file.

Read the full biography and the licence numbers

Last reviewed 2026-10-29. By Jose Salloum, Financial Security Advisor in Quebec. In Ontario, Life and Accident & Sickness Insurance Agent. In British Columbia, Life Insurance Agent.

Important disclosures

Who you are dealing with. IBC Financial is the education platform of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial itself holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. From 2020 to 2024 he was an IBC (Infinite Banking Concepts™) Authorized Practitioner of the Nelson Nash Institute, and he holds the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. Quebec and Ontario each reserve certain planning and advisory titles by statute, and only a person holding the matching designation may use them. Jose Salloum holds none of them and uses none of them. The title he holds is Financial Security Advisor (conseiller en sécurité financière), certified by the Autorité des marchés financiers, and that is the only title used on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. The practice therefore has a commercial interest in the outcome, and states it here so you can weigh what you read. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is a licensed insurance professional. He is not a Chartered Professional Accountant, he is not a lawyer, and he is not registered with the Canadian Investment Regulatory Organization. He does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, any policy gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

Provincial variation. Insurance licensing titles and requirements vary by province and territory. Verify your own advisor's licensing with the regulator in your province.

Privacy Policy. Person responsible for the protection of personal information: Mona Haddad, compliance@cwcc.ca, Canadian Wealth Creation Centre Inc., 203-3899 Autoroute des Laurentides, Laval, QC H7L 3H7, 514-875-9444.