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Dividend Scale

The dividend scale is the set of assumptions an insurer uses to determine what dividends it will credit to participating policies in a given year. It is set by the insurer's board of directors, reviewed annually, and is never guaranteed. Every non-guaranteed figure on an illustration depends on it.

In plain language

It is a set of assumptions rather than a rate. The scale reflects the investment return of the participating account, mortality experience, expenses and lapse experience. A change in any of them can move it.

It is declared annually and applies to that year. A dividend credited on an anniversary is determined by the scale in effect on that date, not by the scale that applied when the contract was written.

It moves slowly. Participating accounts hold long-duration assets, so a change in interest rates works through over years rather than months. Insurers also smooth deliberately, aiming for stability in the declared scale rather than tracking results year to year.

And it can fall. A long record of stability is evidence about how an insurer has behaved. It is not a commitment, and no insurer offers one.

Reading the scale is how an owner tells a normal year from a problem. A contract tracking below its original projection is usually normal, because the scale moved. A contract tracking below its guaranteed column would mean something is genuinely wrong.

Every insurer publishes an annual report on the participating account, stating the asset mix, the return and the declared scale. It is the most informative document available about this product and almost nobody reads it.

A reduction is not a reason to act hastily. Surrendering a contract in response crystallises any gain, ends the coverage, and does so at a moment chosen by an insurer's board rather than by the household.

The useful response is a question. What does this change mean for this contract specifically, rather than for the product in general, and what does the guaranteed column still show? A scale reduction is the moment servicing is worth something, and the answer tells an owner whether they have any.

And it is worth knowing the history. Scales across the Canadian industry have moved with long-term interest rates over recent decades, generally downward and gradually, which is context rather than a prediction.

How to read a change in it

A reduction is ordinary. Scales across the Canadian industry have moved with long-term interest rates over recent decades, and a contract tracking below its original projection is usually reflecting that rather than anything wrong.

A contract tracking below its guaranteed column would be different, and would mean something has gone wrong that an owner should raise immediately.

The distinction requires reading the statement. An owner who does not open it cannot tell one case from the other.

What a scale reduction costs a specific contract

Less than a projection suggests, and more than nothing.

The guaranteed schedule does not move. What moves is everything above it: the accumulated value, the total death benefit, and any premium offset point the illustration showed.

The useful question is what it means for this contract, in dollars, on the next anniversary. An advisor who can answer that quickly is doing the servicing the arrangement assumed, and one who cannot has told you something about what the next thirty years will look like.

Where the scale sits in the contract

The dividend scale is not a rate of return and it is not a promise. It is the insurer's declaration for one year, made after that year's experience is known, and it can be lower next year than it is this year. A contract's arithmetic should be read on the guaranteed column first and the scale second, because the guaranteed column is the part that cannot be withdrawn. What it costs to take anything above that column out of the contract is a separate question, governed by the adjusted cost basis.

Two contracts issued in the same year by two insurers can carry different scales, and the higher scale is not automatically the better contract. Scale is one variable among several, and it can be raised by taking more investment risk inside the participating account, which is a change in risk rather than a gain.

Where to find it

In the annual report on the participating account, which every insurer publishes. It states the asset mix, the return for the year and the declared scale, and it is public.

In your annual statement, which shows the dividend actually credited to your contract for the year.

And in the original illustration, which states the scale assumed on the day the contract was written. Setting the three beside each other is the exercise that answers the question most owners have without knowing where to look. The same illustration states a maximum deposit, a ceiling set by the exempt test rather than by the insurer.

Why this term has a page of its own

Because it is the one figure in the subject that governs everything not guaranteed. Every projection, every premium offset point and every future accumulated value on an illustration rests on it. On a corporate-owned contract it also moves the death benefit, and with it the eventual credit to the Capital Dividend Account.

Because it is presented as though it were stable, and it is not. An illustration shows a single scale applied across thirty years, which has never happened to any contract.

And because an owner meets it at the worst moment. Nobody notices it while everything runs as shown. They meet it in the year a statement shows less than they expected, and that is the year it matters to be able to tell an ordinary reduction from a genuine problem.

One last thing about reading a scale change when it is announced. An insurer that reduces its scale will usually publish the reasoning alongside the number, and that reasoning is more informative than the number itself. A reduction driven by sustained low bond yields says something different about the years ahead than one driven by a single year of unusual claims experience. Ask which it was.

Where it appears in a policy

Every non-guaranteed column on an illustration assumes the current scale holds for the life of the contract. That assumption is stated on the document and is not a forecast.

Insurers print an alternate scenario, commonly the current scale reduced by one percentage point, so a reader can see the effect of a change. It is not presented as a worst case, and the insurer says so.

A reduction affects a premium offset point. Where an illustration showed premiums ending after a number of years, a lower scale pushes that point further out or requires premiums to resume.

The guaranteed schedule does not move with it. That is the point of the distinction, and it is the column worth reading first.

Commonly confused with

A corporate dividend. A participating policy dividend is a distribution from a pooled account to policyholders who own no shares.

An interest rate. The scale includes an investment component and is not a rate credited to an account.

A guarantee. Dividends are declared at the discretion of the insurer's board and are never guaranteed.

Articles that use this term

A thirty-minute discovery meeting

A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.

Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.

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Important disclosure

Common questions

What is a dividend scale on a participating life insurance policy?

It is the set of assumptions an insurer uses to decide what dividends it will credit to its participating policies in a given year, not a rate posted to an account. The scale reflects the investment return of the participating account together with mortality, expense and lapse experience, and a change in any one of those can move it. The insurer's board declares it annually and it applies to that year, so a dividend credited on an anniversary reflects the scale in force on that date rather than the one in place when the contract was written. Every non-guaranteed figure on an illustration rests on the assumption that today's scale continues.

Are policy dividends guaranteed?

No. Dividends on a participating policy are declared at the discretion of the insurer's board, reviewed every year, and no Canadian insurer offers a commitment about future scales. What is contractual is the guaranteed schedule, which sits in its own column on the illustration and does not move when the scale does. A long record of stability is evidence about how an insurer has behaved, not a promise about what it will do next. The failure mode is a household that read the projected column as the plan, arranged its affairs around a premium offset point that assumed the current scale forever, and had no margin when the scale moved.

Why did my dividend go down this year?

Most often because the scale was reduced, which is ordinary rather than a sign of trouble. Participating account returns move with long-term interest rates, and Canadian scales have generally drifted downward with them over recent decades. Mortality, expense and lapse experience feed the calculation as well. A contract tracking below its original projection is usually reflecting that shift and nothing more. A contract tracking below its guaranteed column is a different matter and should be raised with the insurer immediately. Telling the two cases apart requires opening the annual statement and reading the guaranteed line, which is the step most owners skip and the only one that answers the question.

What is the difference between a dividend scale and an interest rate?

A dividend scale is a set of assumptions. An interest rate is a price applied to a balance. The scale carries an investment component, which is why the two get confused, but it also carries mortality, expense and lapse experience, and none of those behaves like a rate. The scale is declared rather than earned: the board sets it for the year once the experience is known, and it applies to a pooled participating account rather than to your individual cash value. Treating it as a rate leads people to set it beside a deposit rate or a market return, which compares two different quantities and produces a conclusion neither figure supports.

What happens to my illustration if the dividend scale drops?

Everything above the guaranteed schedule moves down: the accumulated value, the total death benefit, and any premium offset point the illustration showed. The guaranteed column does not move, which is the reason the distinction exists and the reason that column is read first. Insurers print an alternate scenario, commonly the current scale reduced by one percentage point, so a reader can see the shape of the effect, and they state on the document that it is not a worst case. The consequence households feel is on premiums, because where an illustration showed payments ending after a set number of years, a lower scale pushes that point further out or requires premiums to resume.

Where can I see how an insurer's participating account has performed?

Every Canadian insurer publishes an annual report on its participating account setting out the asset mix, the return and the declared scale. It is the most informative document available about this product and it is available to anyone who asks the insurer or looks on the insurer's own site. Read several years rather than one, because the account holds long-duration assets and the effect of a rate change works through over years rather than months. The qualification matters: the report describes the pooled account, not your contract, so it explains the direction of travel without telling you the dollar effect on your own anniversary.

Should I cancel my policy if the dividend scale is reduced?

Rarely, and never quickly. Surrendering in response crystallises any gain, which can be taxable under section 148 of the Income Tax Act, ends the coverage, and does both at a moment chosen by an insurer's board rather than by the household. It also gives up the guaranteed schedule, which did not move when the scale did. The useful response is a question rather than a transaction: what does this change mean for this contract specifically, in dollars, on the next anniversary, and what does the guaranteed column still show? Whether replacing the contract makes sense is a separate exercise, and it belongs with someone willing to read the contract itself.

Does a higher dividend scale mean a stronger contract?

Not on its own. Scale is one variable among several, and it can be lifted by taking more investment risk inside the participating account, which is a change in the risk being carried rather than a gain handed to the owner. Two contracts issued in the same year by two insurers can carry different scales for reasons that have little to do with which contract suits a particular household. The guaranteed schedule, the premium structure, the loan provisions and the insurer's own financial strength all belong in the comparison. Choosing on scale alone is the equivalent of choosing a mortgage on the posted rate and ignoring the terms attached to it.

Last reviewed 2026-08-21.

Important disclosures

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. "Planificateur financier" is a protected title in Quebec, and "Financial Planner" and "Financial Advisor" are protected titles in Ontario. Jose Salloum does not hold or use these titles, and they are not used anywhere on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. He is therefore not a neutral party. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is not registered with the Canadian Investment Regulatory Organization and does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

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