How the Numbers on This Site Are Counted

Four figures, and the rule behind each one

Near the top of the home page there are four numbers. They are there because this site asks people to spend hours reading, and it seems fair to say up front how much there is and what kind of thing it is.

A number published without its definition is a claim. This page gives the definition of each of the four, including what each one leaves out, so that the figures can be checked rather than believed. Nothing here needs to be taken on trust, and none of it requires a reply from us.

Every figure is measured by the program that builds the site, on the day it is built, from the finished pages. None of the four is typed in by hand, kept in a file somewhere, or carried forward from a previous version. This matters more than it sounds: a number written by hand is correct on the day it is written and wrong on the day after, and nobody notices.

The count as it stands today

Counted on 18 September 2026, when this version of the site was built.

The page count, in full

The question count, in full

What each figure counts, exactly

Pages. Every page on the site that carries something to read, in both languages, counted as separate pages because they are separately written rather than machine translated. Ten addresses are excluded on purpose: the error page in each language, the three confirmation pages in each language that a visitor reaches only by sending a form, and the site map itself, which indexes the other pages rather than adding to them. Those ten are real files and they are not content, so they are not counted. The figure published is therefore the same number a reader gets by adding up the section totals on the site map, which is the check we would rather a sceptical reader ran than any assurance from us.

Questions with a written answer. Counted in two places, because questions live in two places on this site, and adding them without saying so is what caused a reader to accuse us of overstating the figure. Every page in the answer library is itself one question, answered at length in the body of the page. Everywhere else, questions sit in a block at the foot of the page, and each entry in that block is one question with one written answer. The published figure is the sum of both, and the line under it says how the two divide. The questions on the two error pages are real and they are excluded, because a figure that includes the error page is a figure somebody can argue with.

Words. Authored prose only. The measurement is taken with the same routine the build uses to check the length of every page, and it removes the parts of a page that are not authored writing: the navigation, the disclosures that repeat on every page, the contents list, the forms, the questions block and the author block. What is left is the article a person wrote. The total is then rounded down to the nearest ten thousand before it is published, so the figure is always one the site can prove.

Provisions of Canadian law named. Distinct statutory references cited in the visible text of the pages: sections, subsections, paragraphs and articles, each counted once however many pages mention it. A bare one or two digit number with no bracket after it is treated as ordinary prose rather than as a citation, so "section 3 below" does not become a provision of Canadian law. This is the figure we would defend hardest, because naming the provision and dating the reading is the difference between writing about Canadian law and writing near it.

What these figures are not

They are not a claim about results, about performance, about suitability, or about how this practice compares with any other. They say nothing about how many people we work with, and no figure of that kind appears anywhere on this site.

They are not a measure of quality either. A large body of writing can be wrong. What the four figures establish is scale and composition, and what they are useful for is deciding whether there is enough here to be worth your evening.

Nothing on this site is personalised financial, insurance, tax or legal advice, and no number on this page changes that.

How to check any of it yourself

Open the site map, which lists every page on the site grouped by subject, with a count beside each section heading. Add the section counts. That total is the published page count for that language, and it will match, because both numbers are produced from the same list of pages at the same moment.

For the questions, open the answer library and count the entries, then open any article and count the entries in the block at the foot of it. For the words and the provisions, the honest answer is that you would have to trust the measurement or measure it yourself, which is why the rule for each is written above in enough detail to be reproduced.

If you find a figure that does not reconcile, write and say so. It will be corrected, and the correction will be visible rather than quiet.

The figures move, and a moving figure is the honest kind

None of the four numbers is stable, and none of them is meant to be. A page added on a Tuesday changes three of them by Wednesday. That is why they are measured rather than stored, and it is also why the site does not advertise a round number that sounds settled.

There is a practical consequence worth stating. A figure quoted from this site is a figure as at the build that produced the page you read it on, and nothing more. If you are quoting one in writing, quote the date with it. Every build is dated, the date sits on the page beside the table above, and the build record behind it is kept rather than overwritten.

There is also a limit that a reader should know about. The word count and the provisions count are measurements taken by a program, and a program measures what it was told to measure. The rules above are the rules it applies. Where a judgement had to be made, we made it in the direction that produces the smaller number: prose that might be a citation is treated as prose, the total is rounded down rather than up, and ten addresses that could arguably have been counted as pages are not counted at all. A figure that errs is going to err downward.

If you are checking this professionally

Some readers of this page will be checking it for a regulator, for a compliance department, for a competitor or for a news desk. The following is what saves you time.

Every figure on the home page comes from one function in the program that builds this site, and that function runs after the pages are written, never before. The site map is generated from the same list of pages in the same run, which is why the two agree. A separate check refuses to package the site when the figure on the home page and the count in the site map differ by even one, so a published mismatch is not a thing that can happen quietly.

None of the four figures is a representation about the performance of any insurance contract, about any outcome for any person, or about this practice relative to any other. They describe a body of writing. Statements on this site that do concern insurance contracts carry their own disclosures on the page where they appear, including that dividends are not guaranteed, that guarantees are the contractual guarantees of the issuing insurer and are not backed by any government, and that the author of this material is compensated by commission.

Jose Salloum holds a Financial Security Advisor licence in Quebec and insurance licences in the other provinces where the practice is registered, and the practice is Canadian Wealth Creation Centre Inc. IBC Financial is its education platform, which is the thing this website is. Nothing here is a solicitation to buy any specific contract, and no number on this page should be read as one.

If a figure on this site does not reconcile against the method set out above, write and say which one and what you counted. We would rather correct it than defend it.