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Should the corporation or the shareholder own the policy?

Neither answer is general, and anyone offering one without reading your corporate records is guessing. Ownership settles three things at once: whose already taxed money funds the premium, who the insurer pays when a claim is made, and which body of rules governs the route from the company to a family.

What kind of answer this is

  • Claim type: Tax or regulatory position
  • Claim type: Requires another professional
  • Jurisdiction: Canada wide

The framework below is the federal tax position as at the date on this page. Which side of it suits a given company is a conclusion for a CPA or a tax lawyer working from that company's own records.

What actually changes

A premium is paid with money that has already been taxed once, and ownership decides at which rate that happened. It also decides who the insurer pays, because an insurer pays whoever is recorded as beneficiary on its own file and nobody else.

The cost or the catch

The comparison is rarely settled on the premium alone. Corporate ownership pulls the shareholder benefit rules, the notional account and the value of the shares themselves into the same decision, and any one of them can move the answer back the other way.

Where this answer may not apply

  • A company with no retained earnings has nothing to fund a premium with, so the question does not arise until it does.
  • Creditor exposure runs the other way from tax, because an asset of the corporation is reachable by the corporation's own creditors.
  • A shareholders agreement already signed may have settled ownership before anyone reopens the question.
  • A partnership and a sole proprietorship are not corporations, and this comparison is written for a corporation.

What to verify in your own contract

  • Who is shown as owner and as beneficiary on the insurer's records today.
  • Whether the company has surplus to pay premiums without straining its working capital.
  • What the shareholders agreement already says about who owns coverage on whom.
  • The marginal rate the shareholder pays personally, taken from the last filed return.
  • Which of the CPA and the tax lawyer is putting the recommendation in writing.

Continue to the full explanation

Prepare the questions for a CPA, a lawyer and an insurance professional.

Sources

  • Income Tax Act, Justice Laws Canada, verified 2026-08-30
  • Canada Revenue Agency, published guidance on shareholder benefits, verified 2026-08-30

Accountability and disclosure

Written by
José Salloum
Professional capacity
Financial security advisor, Canadian Wealth Creation Centre Inc., operating as IBC Financial
Reviewed by
Tax and corporate tier, reviewed by a qualified Canadian tax professional before publication
Jurisdiction
Canada wide
Last reviewed
2026-08-30
Version
1.0
Compensation disclosure
Canadian Wealth Creation Centre Inc., operating as IBC Financial, may receive insurer paid compensation if a policy is purchased. It takes the form of first year compensation followed by renewal compensation, and the amount varies by insurer, product, age, premium, contract design, riders and the arrangement with the managing general agency. No single figure would describe every contract honestly, and none is published here.
Report a correction
Info@ibcfinancial.com. Write without a policy number, medical information or account details.

Last reviewed 2026-08-30. By Jose Salloum, Financial Security Advisor.

Important disclosure

Important disclosures

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. "Planificateur financier" is a protected title in Quebec, and "Financial Planner" and "Financial Advisor" are protected titles in Ontario. Jose Salloum does not hold or use these titles, and they are not used anywhere on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. He is therefore not a neutral party. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is a licensed insurance professional. He is not a Chartered Professional Accountant, he is not a lawyer, and he is not registered with the Canadian Investment Regulatory Organization. He does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

Provincial variation. Insurance licensing titles and requirements vary by province and territory. Verify your own advisor's licensing with the regulator in your province.

Privacy Policy. Person responsible for the protection of personal information: Mona Haddad, info@cwcc.ca, Canadian Wealth Creation Centre Inc., 203-3899 Autoroute des Laurentides, Laval, QC H7L 3H7, 514-875-9444.