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What is Assuris, and what does it protect?

What is Assuris, and what does it protect?

An industry funded compensation association, and not a government programme. Every life and health insurer authorised to sell in Canada must be a member, and the members pay for it. If a member fails, Assuris protects policyholder benefits up to published limits, stated separately for the amount payable on death and for accumulated value. Money at a deposit-taking institution sits under a different system.

What kind of answer this is

  • Claim type: Tax or regulatory position
  • Claim type: Contract fact
  • Jurisdiction: Canada wide

Every figure and every description on this page was read on Assuris's own published material on the review date below. Limits change, so the figures are confirmed with Assuris rather than taken from any presentation, including this one.

How it works

an irreversible trade, described plainly

What a life annuity exchanges

  1. 01Capital is handed to an insurer
  2. 02The insurer pays a fixed amount until you die
  3. 03It removes the risk of outliving your money
  4. 04The capital is generally gone
  5. 05The decision cannot be undone
It solves one problem completely and creates another, and both belong in the same sentence.

Assuris is paid for by assessments on its member companies, and its own material calls the arrangement privately funded, without reliance on public funding. On a failure, a court appointed liquidator ordinarily transfers policies to a solvent company. For a whole life contract the published protection is $1,000,000 or 90 percent of the death benefit, whichever is higher, and $100,000 or 90 percent of the cash value, whichever is higher.

The protection is not something a policyholder applies for or pays into directly. It exists automatically the moment an insurer licensed to sell life and health business in Canada issues a contract, because membership in Assuris is a condition of holding that licence in the first place, not a product a client selects. If an insurer becomes financially unable to keep its promises, its prudential regulator, ordinarily the Office of the Superintendent of Financial Institutions for a federally incorporated insurer, places it into liquidation, a court appoints a liquidator, and it is that liquidator, working with Assuris, who selects a solvent assuming insurer and organizes the transfer of policies onto that company's own books. The policyholder does not choose the assuming insurer and signs nothing to make the transfer happen. Only the specific benefit amounts payable, described above, are what Assuris actually guarantees.

The published limits are the same regardless of which insurer failed or which province the policyholder lives in, since Assuris is a single national arrangement rather than a provincial one. What does vary is the contract itself: a term contract, a segregated fund contract and a participating whole life contract each falls into its own limit category, and a household holding several contracts with the same failed insurer has each one measured against the relevant limit separately rather than pooled together. The year a contract was issued does not change the limit that applies to a failure occurring today, since the limit in force at the time of the failure is the one that governs, not the one published when the contract was purchased.

A transfer does not necessarily preserve every term exactly as it stood. The assuming insurer generally continues the guaranteed elements of the contract, since those are what Assuris protects, but a participating contract's own participation scale is set by the assuming insurer going forward, and it is not obliged to match the scale the failed insurer had been paying. A cash value already accumulated does not disappear because of a transfer; it is what a household's protection is measured against, up to the applicable limit, before anything else about the new arrangement is decided.

The cost or the catch

residence decides almost everything

Living in one province, working in another

  1. 01Your advisor must be licensed where you live
  2. 02Your estate is settled under your province of residence
  3. 03Residence on the last day of the year decides your return
  4. 04Where you work decides which pension plan applies
Residence decides the advisor, the estate and the tax return. Work decides the pension plan.

The protection is real and it is not deposit protection: different source, scope and amounts, and no government behind it. It sits behind the insurer's strength, which is what the guarantees rest on first. Confirm the limits with Assuris. A company's accountant preparing the year end file will often want that same confirmation on hand, alongside the other items listed in what does my accountant need from me before the year end.

Assuris: covered, and the excess above it A diagram of four bars, one for each published Assuris protection limit: the amount payable on death, the accumulated value, monthly income, and health expense benefits. The filled part of each bar is the protected part, up to the published limit stated beside it. The open part to its right is the excess above the limit, which is the part that can be lost. The figures are the published limits and each is stated as the higher of an amount or a proportion of the benefit promised. Assuris: covered, and the excess above it Protected, up to the published limit Above the limit, and it can be lostAmount payable on death $1,000,000 or 90 percent of the deathbenefit, whichever is higherAccumulated value $100,000 or 90 percent of the cash value,whichever is higherMonthly income $5,000 a month or 90 percent of the monthlyincome, whichever is higherHealth expense benefit $250,000 or 90 percent of the health expensebenefit, whichever is higher The bars show which part of a benefit isprotected, not any particular contract.Confirm the current limits with Assuris.
Assuris: covered, and the excess above it Assuris protects policyholder benefits of a failed member company up to published limits. Each limit is stated as the higher of an amount or a proportion of the benefit promised, and above the limit part of a benefit can be lost.

The harder point is what the protection does not promise. Assuris protects the benefit the contract defines, not the outcome a household expected from it, and a policyholder above the published limit simply absorbs the excess, in the same way somebody holding assets beyond a coverage limit elsewhere absorbs an excess there. Nothing about Assuris membership says anything about how likely a particular insurer is to fail in the first place, since membership is universal among licensed insurers and tells a household nothing about the financial strength of the company actually holding its money. That strength is a separate question, answered by the insurer's own published financial statements and its rating from an independent agency, not by the existence of Assuris.

None of this happens quickly either. A liquidation, a search for an assuming insurer and the actual transfer of a large block of contracts is a process measured in months, not days, and during that period a policyholder's ordinary transactions, such as a policy advance or a change of beneficiary, may be paused until the transfer is complete. That interruption is itself a cost, even where the underlying benefit is eventually paid in full.

What to ask, and of whom

Ask the insurer directly, at the time a contract is placed and again at each annual review, which published Assuris category the contract falls into and what the current limit is for that category, since limits are reviewed periodically and a figure quoted years ago may not be the one in force today. Ask for that confirmation in writing rather than relying on a verbal answer given at a sales meeting.

For anything about the insurer's own financial strength, rather than what happens if it fails, the question belongs to the insurer's published annual statements and to an independent rating agency, not to Assuris, whose role only begins after a failure has already occurred. A household holding several contracts with different insurers, or several contracts with the same insurer, should ask a CPA to confirm how the combined exposure is actually organized for its own year end or estate records, particularly where a corporation is the contract owner.

Who this affects most, and who it barely touches

regulated as insurance, in every province

Why this is not an investment

  1. 01It is a contract that pays a benefit on death
  2. 02It is regulated as insurance under provincial law
  3. 03Contractual value and dividends are insurance features
  4. 04Presenting it as an investment misdescribes what it is
A regulator has acted on this framing before. The description matters as much as the product.

Assuris protection matters most to a household whose accumulated value or death benefit with a single insurer sits near or above the published limits, since that is where the uncovered excess is actually large enough to change an outcome. It matters far less to a household with modest coverage spread across the ordinary range most individual contracts occupy, where the published limits sit well above anything the contract could plausibly reach. A corporation holding a large contract to fund a buy and sell agreement or key person coverage sits squarely in the first group, and is exactly the kind of owner for whom checking the current limit against the actual death benefit is worth doing on paper rather than assuming it does not apply.

It also matters more to a household that has consolidated several life insurance needs with one insurer for convenience, since concentrating value with a single company is exactly the pattern that makes a published per insurer limit relevant in the first place, whereas the same total spread across two or three insurers each stays further from any one limit on its own.

What this page will not tell you

This page does not say what today's published Assuris limits are in dollar figures beyond what is stated above, since those limits are reviewed and can change, and Assuris's own current publication is the only source that is always up to date. It does not say whether a particular insurer is at risk of failure, which is not Assuris's function to answer and not this page's either. For the current limits, ask Assuris directly. For the insurer's financial strength, ask for its published statements and an independent rating. For how a corporately held contract's coverage should be recorded for accounting or estate purposes, ask a CPA or a lawyer, since that question belongs to them and not to an insurance education page.

Where this answer may not apply

  • Accumulated value inside an insurance contract is not a deposit and carries no federal deposit protection. The two systems have different sources, different scopes and different amounts, and neither substitutes for the other.
  • Assuris protection reaches policyholders of its member companies. A contract issued by a company that is not a member is outside it, and the member list is published by Assuris.
  • How the limits apply where one household holds several contracts with the same failed member is not settled by the published material read for this page, and Assuris should be asked directly.
  • Nothing here describes what any particular failure would produce. Insurance failures in Canada are rare and each one is resolved on its own facts, through a court appointed liquidator.
  • Protection within a limit is not the same as a promise that no benefit is reduced. Above the published limit, part of a benefit can be lost.

What to verify in your own contract

  • The current protection limits, taken from assuris.ca on the day you read them rather than from any presentation.
  • That the issuing insurer appears on the member company list Assuris publishes.
  • The amount payable on death and the accumulated value in your own contract, set beside the published limits.
  • How Assuris says the limits apply where more than one contract is held with the same company, asked of Assuris directly.
  • The insurer's own capital and financial strength reporting, which is what the contractual guarantees actually depend on.

Continue to the full explanation

Prepare the questions for a CPA, a lawyer and an insurance professional.

Sources

  • Assuris, Who Is Assuris, assuris.ca, verified 2026-08-31
  • Assuris, Resolution Funding, assuris.ca, verified 2026-08-31
  • Assuris, Whole Life protection limits, assuris.ca, verified 2026-08-31

About the author

Jose Salloum, Financial Security Advisor

Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001.

He has practised The Infinite Banking Concept® since 2015 and founded Canadian Wealth Creation Centre Inc., which operates as IBC Financial, in 2016. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute. That is a private certification rather than a regulatory licence.

IBC Financial is the education platform of Canadian Wealth Creation Centre Inc. This page is general education and not advice on any individual file.

Read the full biography and the licence numbers

Accountability and disclosure

Written by
Jose Salloum
Professional capacity
Financial Security Advisor. Canadian Wealth Creation Centre Inc., operating as IBC Financial, places business in six provinces: Quebec, Ontario, Alberta, British Columbia, Manitoba and New Brunswick
Reviewed by
Insurance and contract education tier, reviewed under a licensed insurance professional's own authority
Jurisdiction
Canada wide
Last reviewed
2026-08-31
Version
2.1
Compensation disclosure
Canadian Wealth Creation Centre Inc., operating as IBC Financial, may receive insurer paid compensation if a policy is purchased. It takes the form of first year compensation followed by renewal compensation, and the amount varies by insurer, product, age, premium, contract design, riders and the arrangement with the managing general agency. No single figure would describe every contract honestly, and none is published here.
Report a correction
Info@ibcfinancial.com. Write without a policy number, medical information or account details.

Last reviewed 2026-08-31. By Jose Salloum, Financial Security Advisor.

Important disclosures

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. Quebec and Ontario each reserve certain planning and advisory titles by statute, and only a person holding the matching designation may use them. Jose Salloum holds none of them and uses none of them. The title he holds is Financial Security Advisor (conseiller en sécurité financière), certified by the Autorité des marchés financiers, and that is the only title used on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. The practice therefore has a commercial interest in the outcome, and states it here so you can weigh what you read. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is a licensed insurance professional. He is not a Chartered Professional Accountant, he is not a lawyer, and he is not registered with the Canadian Investment Regulatory Organization. He does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

Provincial variation. Insurance licensing titles and requirements vary by province and territory. Verify your own advisor's licensing with the regulator in your province.

Privacy Policy. Person responsible for the protection of personal information: Mona Haddad, compliance@cwcc.ca, Canadian Wealth Creation Centre Inc., 203-3899 Autoroute des Laurentides, Laval, QC H7L 3H7, 514-875-9444.