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Policy Basics

When an Application Is Rated, Postponed or Declined

When an Application Is Rated, Postponed or Declined

A life insurance application can end four ways. It can be approved at standard rates, rated (issued at a higher price because expected mortality is above standard), postponed (set aside for a stated period), or declined (refused). A rating is usually permanent unless reconsidered. A postponement is a deferral. A decline is recorded.

A life insurance application can end in four ways, not two. It can be approved at standard rates, approved at a higher price (a rating), set aside for a stated period (a postponement), or refused (a decline). A rating raises the premium and is usually permanent unless the insurer later reconsiders it. A postponement is a deferral rather than a refusal, and a decline is a refusal that is recorded. Only the insurer that underwrote a particular file can say why it decided as it did.

This page explains what each outcome means, how a rating is expressed and priced, what generally puts a file into one of these categories, what is recorded, what an applicant may ask for, and what options remain when a standard contract is not available. It does not assess anyone's insurability and it contains no figures for ratings, because those come from each insurer's own underwriting manual and cannot be quoted generically without misleading somebody.

What does it mean when a life insurance application is rated?

A rating is an insurer's decision to issue a policy at a price above its standard rates, because the file shows expected mortality higher than the standard class assumes. The contract is the same contract and the coverage is the same coverage. What changes is the amount charged for it, and in most cases that change is permanent.

A rating is a pricing decision. Underwriting sorts applicants into classes so that each class pays roughly what it costs. When a file does not fit the standard class, the insurer can charge more or decline. Charging more is the more common answer, and it is why many people who assume they are uninsurable are not.

The offer arrives as a counter-offer. The application asked for coverage at standard rates; the insurer replies with a policy at a different price, and nothing is in force until that counter-offer is accepted and the first premium is paid. Declining a rated offer is a normal outcome rather than a failure.

How is a rating expressed, and what does each form do to the premium?

Two forms are used, and a file can carry both. A table rating expresses mortality as a multiple of standard and raises the cost of insurance across the whole contract. A flat extra adds a stated amount per thousand dollars of coverage per year, is often temporary, and is used for a defined risk rather than a general one.

A table rating is stated as a step above standard, lettered or numbered depending on the insurer. Each step corresponds to a percentage of standard mortality above 100 percent, and the size of the step, the labelling and where a given file lands all vary between insurers, which is why a rating from one insurer cannot be translated into another's scale by arithmetic.

A flat extra is added per thousand of coverage per year, so it scales with the amount of insurance rather than with age. It is used for a risk that is quantifiable and often finite: a hazardous avocation, an occupational exposure, a defined period following a treated condition. Because it is frequently applied for a stated number of years, it can fall away on schedule without a request.

Attribute Table rating Flat extra
Expressed as A step above standard mortality An amount per thousand of coverage per year
Scales with The mortality element of the premium The amount of coverage
Typical duration Life of the contract unless reconsidered Often a stated number of years
Usual reason General elevation in expected mortality A defined, often time-limited hazard
Removal By request, never automatic On schedule where temporary, otherwise by request
Effect on guarantees None on the guaranteed schedule None on the guaranteed schedule

Both forms raise the cost of the same coverage. Neither reduces the death benefit, alters the guaranteed cash value schedule, or changes any contractual right in the policy. The offer states which form applies, at what level and for how long, and that last detail is the one most often skipped.

Why does an insurer rate an application instead of declining it?

one payment doing three jobs

Where a permanent premium goes

  1. 01Part meets the cost of the insurance itself
  2. 02Part covers the insurer's expense and the premium tax
  3. 03Part builds the contractual value of the policy
  4. 04The split is not itemised on an illustration
  5. 05A level premium is fixed for the life of the contract
A permanent premium is not a single charge, and no illustration shows you the three parts separately.

Because rating prices a risk that is elevated but measurable, while declining refuses a risk the insurer cannot price with confidence at any premium it is prepared to offer. The dividing line is not severity alone. It is whether the insurer's mortality data supports a number, and whether that number lands inside the range the insurer is willing to write.

Rating is the insurer's ordinary answer to imperfect health. Most people reaching middle age carry something: treated hypertension, a family history, a build outside the preferred range. Very little of that produces a refusal. It produces a price.

A decline usually reflects uncertainty rather than magnitude. A condition recently diagnosed and not yet staged is harder to price than a serious but well characterised condition with decades of data behind it.

Appetite differs between insurers, and it differs by reason. Two insurers reading the same file can reach different conclusions, because each writes to its own manual, its own reinsurance arrangements and its own claims experience.

What is the difference between a postponement and a decline?

A postponement means the insurer is not prepared to decide yet and will look again after a stated period or a stated event. A decline means the insurer has decided and the answer is no. Postponement is generally the better news of the two, because it is a question of timing rather than a verdict on insurability.

A postponement usually names its own condition. After a procedure, after a course of treatment finishes, after a test result arrives, after a period of stability. The file is not closed; it is paused. When the horizon passes and the situation has resolved as expected, the application can be presented again, often with a better outcome than the original submission would have produced.

A decline closes the file at that insurer. It can be revisited, but only as a fresh application supported by materially changed evidence, and the prior decline forms part of what the next underwriter sees.

Both are recorded. This is where applicants misread postponement as harmless. It is better than a decline and it is not invisible. Canadian life insurers exchange underwriting information through an industry information exchange, and a postponed application is reported the same as any other.

What generally gets a file rated?

the number that decides what is taxable

The adjusted cost basis

  1. 01The tax cost of the contract to its owner
  2. 02It rises with the premiums that are paid
  3. 03It falls as the net cost of pure insurance is deducted
  4. 04It decides how much of an amount taken out is taxable
  5. 05On a long held contract it declines toward nothing
It moves every year without anyone deciding to move it, which is why it surprises people at a surrender.

Six categories account for most non-standard decisions: health history, build, family history, occupation, avocation and driving record. What matters within each is not the label but the detail, meaning how recent, how controlled, how documented, and how it interacts with everything else on the file.

Health history. Diagnosed conditions, their treatment, their stability and their recency. A condition well controlled for years reads differently from the same condition diagnosed last quarter. Much of that evidence comes from the paramedical exam and its blood and urine panel, described at the medical and what it measures.

Build. Height and weight measured together against the insurer's own table. It is one of the more common reasons a file lands outside standard, and one of the few that can genuinely change.

Family history. Certain cardiovascular conditions and certain cancers in parents or siblings before a stated age, weighted differently by each insurer.

Occupation. Where work carries measurable additional hazard, the usual response is a flat extra tied to the exposure rather than a rating on the life.

Avocation. Aviation, diving, climbing, motorsport and similar pursuits are underwritten on their own questionnaires, and are commonly handled by a flat extra or an exclusion rather than a table rating.

Driving record. Recent impaired driving convictions and serious or repeated offences are underwritten directly, and the effect typically diminishes as the record ages.

No figure is given here for any of these, because the effect of each depends on the whole file and on the manual of the insurer reading it. A rating quoted for a condition in general describes an average that applies to no one.

What is recorded when an application is declined, and does it follow the applicant?

An adverse decision is recorded by the insurer and reported into the industry information exchange Canadian life insurers share, so a later insurer sees that a prior application produced a non-standard result and will ask about it. Retention is measured in years and is set by the exchange and by each insurer's records policy rather than by statute.

The next application asks directly. Application forms ask whether the applicant has ever been rated, postponed or declined. The question is not optional and the answer is verifiable. A material misrepresentation on an application can put the contract itself at risk long after it is issued, which makes an inaccurate answer here more expensive than the decline it was meant to conceal.

The record is of the decision, not the reason. What the exchange generally carries is that an application produced a particular outcome. The medical detail stays with the insurer that gathered it, subject to the consents signed in the application, which are worth reading before signing rather than after a decision arrives.

Can an applicant ask why, and have the file corrected?

Yes. An applicant may ask the insurer for the reason for its decision and may request access to the personal information held about them. Canadian privacy legislation supports both that access request and a request to correct information that is inaccurate or incomplete. Where a medical report drove the decision, insurers commonly release it to a physician the applicant names.

Ask in writing, and ask specifically. A general request produces a general answer. A request naming the decision, the date and the application number, and asking which information the decision relied on, produces something usable.

Errors happen and they are correctable. A test value transposed, a family history recorded against the wrong relative, a condition noted as diagnosed when it was investigated and ruled out. Correcting the source record is worth more than any argument built around it.

Complaints have a route. Every insurer maintains a complaints process, and each province has a regulator: the AMF in Quebec, FSRA in Ontario, the Insurance Council of British Columbia. A regulator does not overturn an underwriting decision, though it does address how a file was handled.

When is reconsideration worth requesting?

Regulation 306 of the Income Tax Regulations

The exempt test, and what it decides

  1. A policy is measured against a notional benchmark. What does that decide?
  2. It accumulates without annual taxationThe policy passes.
  3. It is taxed each year on accrued incomeThe policy fails.
Growth inside a Canadian policy is tax deferred while the contract stays exempt, and the test is what keeps it exempt.

When something material has changed and can be documented. Weight reduced and sustained, a condition treated and stable for a meaningful period, a licence restored, an avocation given up, an occupation left behind. Reconsideration is never automatic. The insurer looks again only on request, and it may require fresh medical evidence before deciding.

Time alone sometimes does it. Several common reasons for a rating are weighted by recency, so the same file presented years later can read differently without anything else having happened.

A temporary flat extra may expire without a request, where the offer stated a term. That term is in the original offer letter, which is a reason to keep it.

The outcome is not guaranteed. The insurer may remove the rating, reduce it, or leave it where it is, and it will generally want current evidence, which means current disclosure. A request made too early spends an opportunity.

What options remain when a standard contract is not available?

Four, and they are not mutually exclusive. Accept a smaller contract at the rated price, approach an insurer with a different appetite for that specific reason, take temporary coverage now with a contractual right to convert it later, or wait until the reason for the decision has changed. Each carries a cost, and the cost is different in each case.

A smaller contract. A rating raises the price per unit of coverage, so reducing the amount keeps the outlay within reach, and a smaller contract preserves the ability to add later if insurability improves.

A different insurer. Appetite varies by reason rather than in general, and it is worth establishing before another application is submitted.

Temporary coverage with conversion. A convertible term insurance contract can be issued now, sometimes at a rating, and converted to permanent coverage later within the terms of the conversion privilege. A conversion exercised as of right does not require new evidence of health, though a rating carried on the term contract normally carries into the converted one. The conversion terms, including the deadline and the plans available, have to be read before the contract is relied on for this purpose.

Waiting. Underrated as an option. Where the reason is recency, waiting is what fixes it, and applying repeatedly in the meantime makes the file worse.

What does a rating do to a participating whole life contract held for decades?

what a rider actually buys

The paid-up additions rider

  1. 01A small block of fully paid whole life coverage
  2. 02Bought with a declared dividend or an extra deposit
  3. 03It needs no further premium once it is purchased
  4. 04It adds to both cash value and death benefit
  5. 05The rider carries a maximum set by the exempt test
Dividends used to buy additions are declared annually at the insurer's discretion and are not guaranteed.

It raises the cost of insurance permanently, which means more of each premium is consumed by mortality charges and less reaches value, so early cash value builds more slowly than it would on an unrated contract for the same coverage. It does not change the guarantees themselves. The guaranteed schedule remains a contractual obligation of the insurer.

The effect is on the cost side, and it compounds by absence. Value not present in the early years is value not earning in the later ones. The reasons early cash value sits below premiums paid apply to every contract; a rating makes the same shape steeper at the start.

The guaranteed schedule is not altered by the rating. It is stated in the policy document at issue, it does not move with markets, and it is a contractual obligation of the insurer, dependent on its solvency and not backed by any government. That is the precise point: the guarantees are intact, and they cost more.

Dividends are unaffected as a mechanism and affected in outcome. Dividends are declared annually at the discretion of the insurer's board and are not guaranteed. A rating does not change how they are declared; it changes the size of the base they act on, because a rated contract at the same premium supports less coverage.

The design question changes. Where a contract is intended for accumulation rather than protection alone, the split between base premium and paid-up additions rider carries more weight on a rated file, because the mortality charge attaching to the base has risen while the rider has not. That arithmetic belongs on the illustration behind a premium, not in a general statement.

The drawbacks

A rating is permanent unless somebody asks. Nothing in a standard contract obliges an insurer to revisit a rating, and no insurer reviews rated files on its own initiative. An owner who never requests reconsideration pays the rated price for the life of the contract, including for years after the reason for it has gone.

A decline is recorded and it travels. It is visible to the next insurer, it is asked about directly on the next application, and answering that question inaccurately puts a future contract at risk under the disclosure rules governing insurance contracts. There is no version of this in which a decline is private.

Reapplying too quickly makes the file worse. A second adverse decision does not replace the first; it joins it. A file showing two declines is harder to place than one showing a single decline. The instinct after a refusal is to try somewhere else immediately, and it is the wrong instinct.

The cost is not only financial. Underwriting is intrusive, adverse decisions arrive by letter with little explanation, and correcting a record or requesting reconsideration takes months.

Who this concerns, and who it does not

It concerns anyone holding a rated offer who has not read what form the rating takes or how long it runs; anyone holding a rated contract issued years ago whose circumstances have since changed; anyone postponed who assumed it was a refusal; and anyone about to submit a second application after a first one went badly.

It does not concern an applicant approved at standard rates. Nor is it a route to coverage for someone whose situation has not changed, because nothing written here alters an underwriting decision.

In summary

Three outcomes sit between approval and nothing. A rating prices a risk instead of refusing it, and its two forms, the table rating and the flat extra, differ in duration and in how they scale. A postponement defers a decision and usually resolves with time. A decline ends the matter at that insurer and is recorded.

The rights attaching to all three are the same. An applicant may ask for the reason, may see and correct the personal information held, and may request reconsideration when something has genuinely changed, each by request rather than automatically.

For a contract meant to be held for decades, the durable point is narrow. A rating raises the cost of insurance permanently, which slows the early build of value, and it leaves the guarantees as the policy states them. The rest of the mechanics of these contracts sit in policy basics.

A thirty-minute discovery meeting

A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.

Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.

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Common questions

Does a rating ever come off a life insurance policy?

Sometimes, through a request for reconsideration, and never automatically. The insurer that issued the contract holds the file, and it will look again only when asked and only when there is new evidence that the reason for the rating has changed. Weight that has come down and stayed down, a condition treated and stable for a period the insurer considers meaningful, a licence restored, an occupation left behind: any of these can support a request. The insurer may remove the rating, reduce it, or leave it in place, and it is entitled to require fresh medical evidence before deciding. Nothing in a standard contract obliges an insurer to revisit a rating at all.

Is a postponed application the same as being declined?

No, and the difference is worth understanding before reacting to the letter. A postponement means the insurer is not prepared to decide yet, usually because something is unresolved: a recent surgery, a test result still outstanding, a treatment course not finished, a condition too newly diagnosed to assess. It carries a horizon, stated or implied, after which the file can be presented again. A decline means the insurer has decided and the answer is no. Postponement is generally the better outcome of the two, because it is a timing problem rather than a verdict, and because the passage of time is the one variable that resolves it without anyone doing anything.

How long does a declined life insurance application stay on record?

Longer than most applicants expect, and it is not confined to the insurer that declined. Canadian life insurers share underwriting information with one another through an industry information exchange, and applications, including those that were declined, postponed or rated, are reported into it. Later insurers see that a prior application produced a non-standard result and will ask about it. Retention periods are set by the exchange and by each insurer's own records policy rather than by any single statute, and the practical horizon is measured in years. The correct assumption is that a decline follows the applicant to the next insurer and has to be explained rather than hidden.

Can I find out why my life insurance application was rated?

Yes. An applicant can ask the insurer for the reason for its decision and for access to the personal information held about them, and Canadian privacy legislation supports both the access request and a request to correct information that is wrong or incomplete. Where a medical report drove the decision, an insurer will often release it to a physician the applicant names rather than directly to the applicant. Errors do occur: a transposed test value, a family history attributed to the wrong relative, a condition recorded that was ruled out. A file corrected at source is worth more than any argument made without it.

Should I apply to another insurer right away after a decline?

Rarely, and shopping a declined file immediately is one of the more expensive mistakes available. A second application made without changing anything usually produces a second adverse decision, and now the file shows two, each visible to the next insurer through the industry information exchange. The better sequence is to establish the reason for the first decision, correct anything factually wrong, and take advice on whether another insurer's underwriting appetite genuinely differs on that specific reason. Some insurers treat certain conditions, occupations or avocations more favourably than others, but appetite has to be checked before an application is submitted, not after.

Does a rating change the guarantees in a whole life policy?

No. The guaranteed cash value schedule and the guaranteed death benefit are contractual obligations of the insurer, stated in the policy at issue, and a rating does not alter their nature. What a rating changes is the price paid for them, and on a participating contract that higher cost of insurance is met year after year, which slows the early build of cash value relative to an unrated contract for the same coverage. Guarantees remain guarantees, dependent on the insurer's solvency and not backed by any government. Dividends are not guaranteed, are declared annually at the discretion of the insurer's board, and have moved down as well as up.

Sources

  • Personal Information Protection and Electronic Documents Act, Justice Laws Canada, verified 2026-09-05
  • Civil Code of Québec, provisions on the contract of insurance, Légis Québec, verified 2026-09-05
  • Autorité des marchés financiers (Quebec), verified 2026-09-05

About the author

Jose Salloum, Financial Security Advisor

Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001.

He has practised The Infinite Banking Concept® since 2015 and founded Canadian Wealth Creation Centre Inc., which operates as IBC Financial, in 2016. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute. That is a private certification rather than a regulatory licence.

IBC Financial is the education platform of Canadian Wealth Creation Centre Inc. This page is general education and not advice on any individual file.

Read the full biography and the licence numbers

Last reviewed 2026-09-05. By Jose Salloum, Financial Security Advisor.

Important disclosures

Important disclosure

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. Quebec and Ontario each reserve certain planning and advisory titles by statute, and only a person holding the matching designation may use them. Jose Salloum holds none of them and uses none of them. The title he holds is Financial Security Advisor (conseiller en sécurité financière), certified by the Autorité des marchés financiers, and that is the only title used on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. The practice therefore has a commercial interest in the outcome, and states it here so you can weigh what you read. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is a licensed insurance professional. He is not a Chartered Professional Accountant, he is not a lawyer, and he is not registered with the Canadian Investment Regulatory Organization. He does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

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