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Whole Life Insurance

Participating and Non-Participating Whole Life Insurance

Participating and Non-Participating Whole Life Insurance

Both are whole life insurance with a guaranteed death benefit and a guaranteed cash value schedule. A participating contract shares in the results of the insurer's participating account and may receive a dividend, declared annually at the board's discretion and never guaranteed. A non-participating contract shares in nothing, costs less, and never exceeds its schedule.

Participating and non-participating whole life insurance are both permanent contracts. Both carry a guaranteed death benefit and a guaranteed schedule of cash values printed in the policy at issue. The participating version also shares in the results of the insurer's participating account and may receive a dividend, which is declared annually at the discretion of the insurer's board and is never guaranteed. The non-participating version shares in nothing, costs less for the same guaranteed death benefit, and its value never rises above the schedule.

This page compares the two contracts on the single structural difference between them and on what that difference does to price, to certainty and to purpose. It does not compare whole life against term, it does not price any contract, and it quotes no dividend scale, no premium and no percentage, because those figures belong to a specific insurer and a specific applicant rather than to a description. It also does not tell any reader which contract to buy.

What actually separates a participating contract from a non-participating one?

One feature, and everything else follows from it. A participating whole life contract shares in the experience of a pooled block of policies the insurer manages. A non-participating whole life contract does not. Both carry a guaranteed death benefit, a level premium set at issue, and a schedule of guaranteed cash values written into the policy.

The guarantees are the same kind of promise in both contracts. They are contractual obligations of the issuing insurer, dependent on its solvency and not backed by any government, with Assuris protecting Canadian policyholders within published limits. A non-participating contract is not a weaker guarantee. It is the same category of guarantee with nothing sitting on top of it.

What differs is whether anything can sit on top. In a participating contract, premiums flow into a participating account, and the policies that participate may receive a share of what that account produces. In a non-participating contract, no such share exists in any year, at any scale, for any reason.

That is the whole of the structural difference. Everything on the rest of this page is a consequence of it: the price, the certainty, the complexity, and what each contract is useful for.

What is the participating account and how is a dividend determined?

five products, one decision

The permanent and temporary contracts

  1. Term, coverage for a fixed period and no cash value
  2. Whole life, permanent with a guaranteed cash value
  3. Participating whole life, which may receive dividends
  4. Universal life, where the owner carries more of the decision
  5. A life annuity, capital exchanged for income for life
The products overlap less than the marketing suggests. Each answers a different question.

The participating account is a distinct pool into which premiums from participating policies flow. The insurer invests it, pays claims and expenses from it, and what remains may be distributed to the participating policies. Federal insurance legislation requires the account to be maintained separately from shareholder funds, with the policyholders' interest in it protected and reported on annually.

A dividend reflects the experience of a block of policies, not a return on an investment. Three inputs move it. Investment results on the account, which in Canada is dominated by long-duration bonds and commercial mortgages with smaller allocations to real estate and equities. Claims experience, meaning whether policyholders died earlier or later than the pricing assumed. And expenses, meaning what the insurer actually spent to acquire and administer the business against what was priced.

The policyholder participates in an account, not in the business. A participating policyholder holds no shares, has no vote and is not an owner of the company. The word dividend is borrowed from corporate finance and does not mean there what it means here, which is the source of most of the confusion in this subject. The full treatment of the mechanism is on what a policy dividend actually is.

The weighting to long-duration assets is why the scale moves slowly. When rates fall, the account is still holding older assets bought at earlier yields, so the effect reaches the declared scale over years rather than months. Insurers smooth deliberately on top of that. The result is a scale that moves gradually while markets do not, and gradual movement is not the same thing as no movement.

Is a participating dividend guaranteed?

No. A dividend is declared once a year by the insurer's board, at the board's discretion, and no owner can enforce a formula. Most established Canadian insurers have paid one every year for well over a century, through wars, depressions and financial crises. That is a record about how a company has been managed. It is not a commitment.

This is the qualifier most often lost in a sales conversation, which is why it is stated here more than once. An illustration showing decades of growing value is showing one assumption, the current dividend scale, held constant for a period over which nothing else in an economy stays constant. It is an arithmetic consequence of that assumption rather than a forecast.

What is contractual is the schedule. The guaranteed cash values printed in the policy at issue, and the guaranteed death benefit, do not move when the scale moves. Everything above the schedule depends on the account and on the board.

A scale that falls is ordinary rather than exceptional. It has happened across the industry and it will happen again. When it does, future paid-up additions purchased are smaller, projected values fall below what earlier illustrations showed, and a contract designed to become self-supporting by a particular year may take longer. The guaranteed column does not move. That is the point of it.

What does a non-participating whole life contract offer instead?

A fixed schedule and nothing above it. The death benefit is guaranteed, the cash values are guaranteed year by year, the premium is level, and there is no second variable anywhere in the arrangement. No board decides anything about it annually. No account performance reaches it. The contract states its outcome at issue and then delivers that outcome.

This is a genuine feature and it is not a deficiency. A buyer who wants a guaranteed amount payable whenever death occurs, and who does not want that promise entangled with anyone's annual judgement about an investment pool, has described a non-participating contract precisely. Adding a participation feature to that purchase adds cost and adds a variable to a purchase that was chosen for having none.

The certainty is complete in a way the participating contract's is not. A participating owner reads two columns and has to understand which one is a promise. A non-participating owner reads one column, and that column is the contract. No annual report on a participating account needs reading, because none of it applies.

Nothing about the arrangement can disappoint. A disappointment requires an expectation above the guarantee, and this contract creates none. That absence is the product.

Why does a participating contract cost more for the same guaranteed death benefit?

the option changes how the contract behaves

Where a declared dividend can go

  1. 01Buying additional paid-up coverage inside the contract
  2. 02Reducing the premium payable that year
  3. 03Accumulating on deposit with the insurer
  4. 04Paid out in cash to the policyholder
  5. 05Left unexamined, the default option is rarely the right one
The option chosen at issue changes what the contract does for the next forty years.

Because participating premiums are priced conservatively enough that the contractual promises survive poor conditions, and the margin built in for that purpose is what may later be distributed. The buyer funds that margin whether or not any of it comes back. The extra is the price of a possibility, charged every year regardless of what the board declares.

The mechanism is straightforward once the pricing is described. An insurer promising a guaranteed schedule has to price for conditions worse than it expects. A non-participating contract prices that margin more tightly, keeps whatever emerges, and charges less. A participating contract prices it more conservatively, holds it in the shared account, and may return part of it to the policies that share in it.

So the higher premium is not buying a stronger guarantee. For the same guaranteed death benefit, the guarantee in the two contracts is the same kind of obligation from the same kind of issuer. The higher premium is buying entry into the pool.

And the cost is certain while the benefit is not. That asymmetry is the honest way to state the trade, and it is the sentence a buyer should hold in mind while reading any illustration. The extra premium is contractual. What it may produce is discretionary.

What does the extra cost actually buy?

Participation, and nothing else. It does not buy a larger guaranteed death benefit, a faster guaranteed cash value schedule, a floor under the dividend, or protection against the scale falling. It buys a share in the experience of a block of policies, which may add value above the schedule and may add less than was illustrated.

What participation can produce is real. Where a dividend is declared and applied to paid-up additions, it purchases fully paid coverage inside the contract, which increases both the death benefit and the accumulated value, and which earns dividends of its own in later years. Over decades that compounding is the reason the projected column diverges from the guaranteed one.

What participation cannot produce is certainty about the size of it. The same mechanism that compounds a favourable scale compounds an unfavourable one in the other direction, so a long horizon magnifies both the possible benefit and the possible shortfall against what was illustrated.

The buyer is paying a known amount for an unknown one. Stated that plainly, the decision belongs to the buyer rather than to a presentation. The full description of the product sits on how a participating contract works and what it costs.

How do the two contracts compare, attribute by attribute?

declared annually, never guaranteed

How a policy dividend is decided

  1. 01A distribution from the insurer's participating account
  2. 02Declared annually at the discretion of the board
  3. 03Based on investment results, claims experience and expenses
  4. 04It is not interest and it is not a return
  5. 05It is never guaranteed, in any year of the contract
A dividend is a share of an account's results, not interest and not a rate.

The table below sets out the attributes that differ between the two contracts and the attributes that do not. It states no verdict, because the appropriate choice depends on what the coverage is for, how long the premium can be sustained, and what the buyer wants to be certain about, rather than on any property of the contracts themselves.

Attribute Participating whole life Non-participating whole life
What is guaranteed Death benefit and a schedule of cash values, printed at issue Death benefit and a schedule of cash values, printed at issue
Does the contract participate Yes, in the insurer's participating account No
What determines any amount above the guarantee Investment results, claims experience and expenses of the participating account, then a board decision Nothing. No amount above the guarantee exists
Is that amount guaranteed No. Declared annually at the discretion of the insurer's board Not applicable
Relative cost for the same guaranteed death benefit Higher Lower
Complexity Higher: a base contract, a dividend option, and two columns to read Lower: one schedule
What the owner must monitor The declared scale, the dividend option in force, the annual statement, and the gap between guaranteed and total value Whether the premium continues to be paid

Neither column is a recommendation. Read across the rows and the difference is visible in one direction only: the participating contract adds a possibility and adds cost, complexity and monitoring to obtain it.

Are guaranteed issue and simplified issue policies participating?

Almost never, and they are a distinct product rather than a cheaper version of the same one. Guaranteed issue accepts applicants without medical underwriting. Simplified issue asks a short health questionnaire instead of a full assessment. Both carry small coverage amounts, both are priced for a group whose health is largely unknown, and both exist to settle a final cost.

The purpose explains the structure. These contracts are commonly bought to settle funeral costs and final expenses where health has made an underwritten contract unavailable or unaffordable. Coverage is modest, the premium relative to the coverage is high because the insurer is accepting unknown health, and many such contracts pay only the premiums paid plus an amount of interest if death occurs within an initial period. There is no surplus intended for sharing, so no participation feature is offered, and cash value where any accumulates follows a small fixed schedule.

The distinction matters because the names collide. A guaranteed issue contract is non-participating whole life insurance, but it is not the underwritten non-participating contract described elsewhere on this page, and neither one is an accumulation arrangement. Anyone comparing quotes should confirm which of the three products is in front of them.

What does this mean for The Infinite Banking Concept®?

The approach described by Nelson Nash depends on accessible value growing inside a contract over decades, and participation is the only mechanism by which value in a whole life contract can grow beyond the schedule printed at issue. A non-participating contract can be borrowed against too, but its value follows a fixed schedule, which behaves differently over a long horizon.

The Infinite Banking Concept® is a registered trademark of Infinite Banking Concepts, LLC. Neither this practice nor its author is affiliated with, sponsored by or endorsed by that company or the Nelson Nash Institute. Neither this practice nor any policy is a bank.

The dependence runs both ways and should be stated as such. A method that relies on value accumulating at a particular pace relies on a distribution nobody has promised, which makes the discretionary nature of a dividend more consequential in this context than in a straightforward coverage purchase. The arguments against the approach, including the ones that are correct, are set out in objections and risks.

A fixed schedule is not a failure for this purpose. It is a ceiling. The guaranteed values in either contract continue to grow, and either contract can be used as security for an advance. What a non-participating contract cannot do is add paid-up coverage that then earns further additions, which is where the long-horizon difference comes from.

What goes wrong with a participating contract

an irreversible trade, described plainly

What a life annuity exchanges

  1. 01Capital is handed to an insurer
  2. 02The insurer pays a fixed amount until you die
  3. 03It removes the risk of outliving your money
  4. 04The capital is generally gone
  5. 05The decision cannot be undone
It solves one problem completely and creates another, and both belong in the same sentence.

The drawbacks belong to the more expensive product and they are substantial. A participating contract costs more for the same guaranteed death benefit, the amount above the guarantee depends on a scale nobody guarantees, early cash value sits below premiums paid for years, and the declared scale can fall. Each of the four is set out below at full strength.

It costs more for the same guaranteed death benefit, in every year, whether or not the participation feature ever produces anything. A household that cannot sustain the higher premium through an ordinary decade has bought a commitment rather than an asset.

The amount above the guarantee depends on a scale nobody guarantees. No board is obliged to declare a dividend in any year, and no illustration binds anyone. A plan whose arithmetic requires the current scale to persist for thirty years is a plan with an unfunded assumption inside it.

Early cash value sits below premiums paid for years. Part of every premium meets the cost of insurance and the acquisition cost rather than accumulating, so someone who exits in the early years receives materially less than was paid in, sometimes much less. The reason is set out on why early cash value is lower than premiums paid.

And the scale can and does fall. It has fallen across the industry before and it will fall again. When it does, the compounding that made the projection attractive works in the other direction, and the contract that was illustrated is not the contract that arrives.

None of the four has a counterpart in a non-participating contract, except the early cash value point, which applies in a smaller form because less was paid in.

Who each version suits

A participating contract suits a household with a genuinely permanent need, durable surplus cash flow through a poor decade, a horizon measured in decades rather than years, and a tolerance for a variable it cannot control. It suits an owner willing to read the annual statement and the annual report on the participating account, because this product asks for monitoring.

A non-participating contract suits a buyer who wants a guaranteed amount payable at death, at the lowest premium that will guarantee it, with no second variable and nothing to monitor. It suits a buyer who would rather have a smaller certain outcome than a larger uncertain one, and one for whom the price difference decides whether permanent coverage is affordable at all.

Neither suits a temporary need, which term coverage meets for a fraction of the cost, or a household with unused registered contribution room or high-rate debt outstanding, or anyone who may need the money back within a few years.

And neither is an investment. Both are insurance contracts, and judged as a way to grow money against a market portfolio, both compare poorly, which is the wrong test rather than a hidden flaw.

What this comparison comes down to

Both contracts are whole life insurance. Both guarantee a death benefit and a schedule of cash values. One participates in the experience of a block of policies and one does not, and that single difference sets the price, the certainty and the purpose.

The non-participating contract is cheaper for the same guaranteed death benefit. It is simpler. It depends on nobody's discretion. For a buyer who wants a guaranteed amount payable at death and nothing else, it is the more honest fit. Those four statements are not concessions; they are the accurate description of a product this practice places less often.

The participating contract costs more and may do more, and the word may is carrying the weight of the entire comparison. The guarantee is contractual. The dividend is discretionary, declared annually at the discretion of the insurer's board, and it is never promised.

Everything is written by someone paid by commission from an insurer when a contract is issued, stated on the author page and at the foot of every page.

A thirty-minute discovery meeting

A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.

Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.

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Common questions

Is non-participating whole life insurance a worse product?

No. It is a different product with a narrower promise, and the narrower promise is the point of it. A non-participating contract states a guaranteed death benefit and a guaranteed schedule of cash values, charges a lower premium than a participating contract for the same guaranteed death benefit, and then does exactly what it printed. Nothing above the schedule is possible, so nothing above the schedule can disappoint. For a buyer who wants a fixed amount payable whenever death occurs and does not want a second, discretionary variable in the arrangement, it is the more honest fit and the cheaper one.

Can a non-participating whole life policy ever pay a dividend?

No. A dividend in this context is a distribution from the insurer's participating account to the policies that participate in it, and a non-participating contract does not participate in that account. Its premiums do not enter the pool that is shared, its owner has no claim on the pool's results, and no board decision about the dividend scale reaches it in any year. That is not a defect the insurer might correct in a good year. It is the structure of the contract, agreed at issue, and it is the reason the premium is lower.

Why is guaranteed issue whole life almost always non-participating?

Guaranteed issue and simplified issue contracts accept applicants with little or no medical underwriting, which means the insurer prices for a group whose health is largely unknown. Coverage amounts are small, the underwriting margin is thin, most policies carry a limited benefit period in the first years, and the product exists to settle a funeral or a final expense rather than to accumulate value. There is no surplus intended for sharing, so no participation feature is offered. Treating one as a substitute for an underwritten participating contract mistakes a small guaranteed payment for an accumulation arrangement.

If dividends are not guaranteed, why do people pay more for them?

Because participation is the only route by which value inside a whole life contract can rise above the printed schedule, and some buyers want that possibility enough to pay for it. The extra premium buys the possibility and nothing else: no larger guarantee, no faster guaranteed accumulation, no protection against a scale reduction. Whether the possibility is worth its price depends on the horizon, on whether the premium is sustainable through a poor decade, and on how the owner would behave if the declared scale fell. It is a judgement rather than an arithmetic result.

Does a non-participating contract build cash value?

Yes, on the schedule printed in the policy at issue, and that schedule is contractual. It grows every contract year, it does not move with markets, and it does not depend on any board decision. What it will never do is exceed itself. A participating contract carries a comparable guaranteed schedule and may add to it through dividends applied inside the contract, which is why its projected values look larger and its guaranteed values are the only part of the projection the insurer is bound to deliver.

Which one does The Infinite Banking Concept® rely on?

The approach described by Nelson Nash uses a participating contract, because it depends on accessible value growing over decades and participation is the mechanism by which value can grow beyond the printed schedule. A non-participating contract can be borrowed against in the same way, but its value follows a fixed schedule that ends where it ends, so the arrangement behaves very differently over a long horizon. The Infinite Banking Concept® is a registered trademark of Infinite Banking Concepts, LLC. Neither this practice nor its author is affiliated with, sponsored by or endorsed by that company or the Nelson Nash Institute.

Sources

  • Insurance Companies Act, participating account and participating policyholder provisions, Justice Laws Canada, verified 2026-09-05
  • Income Tax Act, section 148, dispositions of an interest in a life insurance policy, Justice Laws Canada, verified 2026-09-05
  • Assuris, published protection limits for life insurance policyholders, verified 2026-09-05

About the author

Jose Salloum, Financial Security Advisor

Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001.

He has practised The Infinite Banking Concept® since 2015 and founded Canadian Wealth Creation Centre Inc., which operates as IBC Financial, in 2016. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute. That is a private certification rather than a regulatory licence.

IBC Financial is the education platform of Canadian Wealth Creation Centre Inc. This page is general education and not advice on any individual file.

Read the full biography and the licence numbers

Last reviewed 2026-09-05. By Jose Salloum, Financial Security Advisor.

Important disclosures

Important disclosure

Who you are dealing with. IBC Financial is the education platform and trade name of Canadian Wealth Creation Centre Inc. (cwcc.ca), the firm registered with the Autorité des marchés financiers. IBC Financial holds no licence, distributes no product or service, gives no individualised advice, and concludes no transaction. Every client relationship, every piece of advice and every insurance product comes only through Canadian Wealth Creation Centre Inc. and its duly certified representatives.

Licensing. Jose Salloum is a Financial Security Advisor (conseiller en sécurité financière) certified by the Autorité des marchés financiers in Quebec, a Life and Accident & Sickness Insurance Agent licensed by the Financial Services Regulatory Authority of Ontario, and a Life Insurance Agent licensed by the Insurance Council of British Columbia. Licensed since 2001. His personal licensing covers Quebec, Ontario and British Columbia only. He holds the Infinite Banking Concepts® Authorized Practitioner certification from the Nelson Nash Institute and the Certified Cash Flow Specialist designation. These are private certifications, not regulatory licences, and confer no government authority. All credentials may be verified in the regulators' public registers.

Protected titles. Quebec and Ontario each reserve certain planning and advisory titles by statute, and only a person holding the matching designation may use them. Jose Salloum holds none of them and uses none of them. The title he holds is Financial Security Advisor (conseiller en sécurité financière), certified by the Autorité des marchés financiers, and that is the only title used on this website.

Compensation and conflict of interest. As a licensed insurance professional, Jose Salloum receives commissions from insurers when a client purchases a policy. The practice therefore has a commercial interest in the outcome, and states it here so you can weigh what you read. This website is the educational and marketing arm of Canadian Wealth Creation Centre Inc.

Nature of this website. This website is for general informational and educational purposes only. Nothing on it constitutes personalized financial, insurance, tax or legal advice, and reading it creates no professional-client relationship. Jose Salloum is a licensed insurance professional. He is not a Chartered Professional Accountant, he is not a lawyer, and he is not registered with the Canadian Investment Regulatory Organization. He does not provide securities, tax or legal advice. Consult your own accountant and legal counsel before acting on anything described here.

About the products discussed. Participating whole life insurance is an insurance product, not an investment. Its primary purpose is the death benefit. Dividends are not guaranteed. They are declared annually at the discretion of the insurer's board of directors based on the performance of the participating account, and past dividend performance does not indicate future results. Contractual guarantees depend on the continued solvency of the issuing insurer and are not backed by any government. Policyholder protection in Canada is provided by Assuris, within its published limits. The Canada Deposit Insurance Corporation covers bank deposits and does not apply to insurance products. These strategies are not suitable for everyone and depend on individual circumstances, cash flow, time horizon and objectives.

Not a bank. Canadian Wealth Creation Centre Inc. and IBC Financial are not banks, are not deposit-taking institutions, and do not carry on banking business. Premiums paid into a policy are not deposits. Policy values are not deposits, are not held on deposit, and are not insured by the Canada Deposit Insurance Corporation.

Tax note. Tax treatment depends on the policy remaining exempt under Regulation 306 of the Income Tax Regulations and on your own circumstances. A policy loan is a disposition under ITA s.148(9). Amounts above the adjusted cost basis may be taxable, and if the policy lapses or is surrendered while a loan is outstanding, the gain becomes taxable in that year. Consult a qualified tax professional before acting.

Trademarks and affiliation. "The Infinite Banking Concept®" and "Becoming Your Own Banker®" are marks of Infinite Banking Concepts, LLC. Neither Canadian Wealth Creation Centre Inc. nor Jose Salloum is affiliated with, sponsored by, or endorsed by Infinite Banking Concepts, LLC or the Nelson Nash Institute. "Infinite Financial Sovereignty®" is a registered trademark of Jose Salloum, Canadian Intellectual Property Office registration TMA1420283, registered 12 June 2026. "IFS™" is used as an unregistered abbreviation of that mark.

Provincial variation. Insurance licensing titles and requirements vary by province and territory. Verify your own advisor's licensing with the regulator in your province.

Privacy Policy. Person responsible for the protection of personal information: Mona Haddad, compliance@cwcc.ca, Canadian Wealth Creation Centre Inc., 203-3899 Autoroute des Laurentides, Laval, QC H7L 3H7, 514-875-9444.