Converting Term or a New Contract
A household holding term insurance can reach permanent coverage two ways. The conversion privilege in the term contract requires no new evidence of health but limits the choice to that insurer's conversion products and rates. A new application opens the market but requires underwriting, which may return a rating or no offer.
A conversion privilege is a right written into most Canadian term life insurance contracts to exchange the term coverage for a permanent contract with the same insurer, without new evidence of health, before a deadline the contract states. Applying for a new permanent contract instead opens the whole market, but it requires underwriting that can return a rating, a postponement or no offer. Neither route is better in the abstract. Health usually decides between them.
This page compares the two routes open to a household that holds Canadian term insurance and wants permanent coverage: what a conversion privilege is, what limits it, what a fresh application offers instead, and the order in which the questions should be answered. It does not quote premiums, name products or predict any underwriting outcome.
What is a conversion privilege in a term life insurance contract?
A conversion privilege is a contractual right to exchange a term policy for a permanent contract issued by the same insurer, without answering new health questions and without a medical examination. It is exercisable up to an age the contract states, or for a number of years from issue, and it ends on that date whether or not it has been used.
It is a right, not a courtesy. Once the clause is in the contract, the insurer must honour it on the terms written there. It sits among the policy terms, governed in Quebec by the Civil Code of Quebec and elsewhere by the provincial Insurance Act, rather than in the insurer's discretion.
Not every term contract carries one. Convertibility is elected at the original application and cannot be added later, which is why term insurance treats it as the feature to ask about explicitly.
No new evidence of health is required, and that is the whole value of it. The insurer relies on the underwriting done at the original application, so the rate class established then, preferred, standard or rated, carries across. The permanent policy is a new contract with its own date, premium and schedule of values, and the term coverage ends when it takes effect.
Why does health decide between the two routes?
and what it ends
What a surrender actually pays
- The accumulated cash valueWhat the contract holds.
- Less any surrender chargeProvided by the contract.
- Less anything outstandingOn an advance, with the interest on it.
- What reaches youAny amount above the adjusted cost basis is taxable.
Because one route requires evidence of health and the other does not. A person whose health has changed since the term policy was issued may be priced above standard or refused outright on a new application, and the conversion privilege is then the only remaining route to permanent coverage. Where health is unchanged, the choice reopens on product and price.
Insurability is the one input nobody controls. A diagnosis, an investigation still open, a new medication, a change in build, a family history that has developed since the original application: each is read by an underwriter, and none can be undone before applying.
The privilege exists for exactly this. Its value is not that it saves paperwork, but that it works when a fresh application would not, and for a household in that position the comparison collapses to a single route.
Health can also have improved. Where the original policy was issued with a rating and the condition behind it has resolved or become controlled, a fresh application may produce a better class than the one a conversion carries forward.
What limits a conversion privilege?
Three things. The insurer decides which of its permanent products are open for conversion, and that menu is narrower than its full shelf. The premium is the insurer's own conversion rate at the attained age, untested against any other insurer. And the deadline belongs to the contract rather than to the owner's readiness to act.
The product menu belongs to the insurer. The list can be short. Where the intent is a participating whole life contract funded above its base premium, the first question is whether a paid-up additions rider is available on conversion at all, because a contract without one behaves very differently from a contract with one.
The rate is the insurer's conversion rate at the attained age. That is what this company charges for permanent coverage at the age reached, on a contract issued without new evidence. It is not the price it would quote a newly underwritten applicant of the same age and health, and it is available only from that insurer, so it never competes with anything unless the owner arranges a comparison.
Riders do not automatically follow. A disability waiver or any other benefit on the term policy is not part of the privilege unless the contract says so, and adding one may require its own evidence of health. Some insurers apply a credit toward the first period of the converted contract and some do not.
What is partial conversion, and why is it missed?
Partial conversion is exercising the privilege over part of the term death benefit rather than all of it. Most Canadian term contracts permit it, subject to the insurer's minimum policy size and, on some contracts, a minimum amount of term coverage that must remain in force. It is the option owners most often miss, because it is rarely presented unprompted.
It answers the premium objection directly. Most households do not convert because permanent coverage on the full death benefit costs more than the budget carries. Partial conversion splits that into a portion funded permanently and a balance left as term, which is often the difference between acting and doing nothing.
The remaining term continues on its own terms, at its own premium, until it expires. Whether the conversion right still applies to that balance, and whether the privilege can be used again later, are contract questions worth confirming in writing.
What happens if the conversion window closes?
five products, one decision
The permanent and temporary contracts
- 01Term, coverage for a fixed period and no cash value
- 02Whole life, permanent with a guaranteed cash value
- 03Participating whole life, which may receive dividends
- 04Universal life, where the owner carries more of the decision
- 05A life annuity, capital exchanged for income for life
The privilege ends and nothing replaces it. The term coverage continues to the end of its term, but permanent coverage from that insurer becomes available only through a new underwritten application, like anyone else's. The date arrives without an event to mark it, and no insurer is obliged to send a reminder.
The window usually closes before the term does. A term contract can have years left to run after its conversion right has expired. The owner still holds coverage, still pays the premium, and no longer holds the option they believed they were keeping. There are commonly two limits, an attained age and a number of years from issue, and the earlier one governs.
Finding the date is the single most useful thing an owner of a term contract can do this year. It is stated in the policy schedule or in the provision headed conversion or exchange. Where the contract cannot be located, the insurer will confirm it in writing on request, and the same letter can ask which products are open for conversion today and whether partial conversion is permitted. It settles the only fact in this subject that cannot be recovered once lost.
What does a new application offer that a conversion does not?
Access to every insurer rather than one, and a contract designed for a stated purpose rather than chosen from a conversion menu. Pricing reflects current age and current health, which can be better than a conversion rate for someone in good health. The cost is underwriting, which can end in a rating, a postponement, or no offer.
The whole market is open. Different insurers, different participating portfolios, different dividend histories, different product architecture. A conversion offers one company's answer, and that choice cannot be reconstructed once the privilege has been spent.
Design replaces selection. A new contract can be built around the purpose: the split between base coverage and paid-up additions, the premium duration, the ownership structure, the beneficiary arrangement. Where the intention is to fund above the base premium, the ceiling is set by the exempt test in the Income Tax Regulations rather than by the insurer.
The cost is the process. Underwriting is intrusive and takes weeks to months, most of it waiting on records from a medical office under no obligation to hurry. The applicant is largely uncovered meanwhile, since a temporary insurance agreement is capped, conditional and void where the applicant proves uninsurable.
How do the two routes compare on each attribute?
the option changes how the contract behaves
Where a declared dividend can go
- 01Buying additional paid-up coverage inside the contract
- 02Reducing the premium payable that year
- 03Accumulating on deposit with the insurer
- 04Paid out in cash to the policyholder
- 05Left unexamined, the default option is rarely the right one
They differ on six things: whether evidence of health is required, what products can be obtained, whose rates apply, how long the process takes, what happens if health has changed, and what is lost when the deadline passes. The table sets each out without ranking the routes, because the ranking depends on facts that belong to the reader's own contract.
| Attribute | Converting the existing term contract | Applying for a new permanent contract |
|---|---|---|
| Evidence of health required | None. The original underwriting stands, and the rate class set then carries across | Full individual underwriting: application, paramedical, laboratory work, physician's records, financial review |
| Product choice available | Only what that insurer offers for conversion, which may exclude a design or a paid-up additions rider | Any product from any insurer willing to issue, designed around the household's stated purpose |
| Whose rates apply | The insurer's own conversion rates at the attained age, not tested against the market | The issuing insurer's rates for the class awarded on current evidence, comparable against competing offers |
| Timing | Administrative rather than investigative, since no evidence is gathered, but bounded by the contract's deadline | Weeks to months from signature to issued contract, driven largely by how fast a medical office releases records |
| If health has changed | Unaffected. The privilege is exercised on the original underwriting, which is why it exists | The offer reflects the change: an above standard price, a postponement, or no offer |
| If the deadline passes | The privilege is gone permanently, while the term coverage runs to its expiry | Nothing is lost, since this route has no deadline of its own, though age and health keep moving |
The table describes structure, not outcome. Two households with identical contracts can reasonably choose differently.
What is the practical sequence?
Three steps, in order. Find the conversion deadline in the term contract. Establish current insurability. Then decide. The order matters because the deadline is the only thing here that can be lost while the question is being answered, and knowing it protects every other option on the table.
First, find the deadline, in writing. Establish whether the contract carries a conversion right, when it expires, which products are open for conversion today, whether partial conversion is permitted, and what the insurer's minimum policy size is. None of that requires a decision.
Second, establish current insurability. A full application to one insurer produces a real offer, priced and in writing, which is the strongest evidence available. An advisor can also make an informal enquiry with an insurer's underwriting department, describing the medical file without identifying the applicant, which returns an indication rather than an offer and leaves no record. The informal route is faster; the formal route is the only one that produces a number to sign.
Third, decide with both facts on the table. A conversion quotation from the existing insurer, and either an offer or an indication from the open market. The comparison is then between two specific things rather than two categories.
Applying does not forfeit the privilege. The conversion right lives in the term contract, so it survives an application made elsewhere and it survives a decline. Two things end it: letting the term contract lapse, and letting the stated date pass. Keep the term policy paid throughout, and never cancel it before the new contract has been issued, delivered, accepted and paid for. What that substitution requires is set out at what a policy replacement is in Canada.
Leave calendar room. A new application runs weeks to months, and a sequence started close to the deadline can force the decision by default.
Why conversion is not free money
Because permanent coverage costs materially more than term coverage for the same death benefit, and exercising a privilege does not change that. The premium after conversion is a permanent premium at the attained age. A household that converts an amount it cannot fund will lapse the new contract, having spent an option it cannot recover and kept nothing in exchange.
The premium is the whole objection, and it is a fair one. Term prices a defined period of risk with nothing accumulating. Permanent coverage prices a claim that will happen eventually and funds a schedule of guaranteed values alongside it, as set out at what a premium is made of.
Lapsing a permanent contract early is expensive. Early cash value is lower than the premiums paid in, so an early surrender returns less than went in, and the privilege that made the contract possible is gone.
Test the payment against a bad year, not this year: whether it survives a quiet quarter, a contract that ends, or a repair nobody budgeted for. Where it does not, the answer is a smaller conversion. Naming the obligation is where this section stops.
What goes wrong on either route
declared annually, never guaranteed
How a policy dividend is decided
- 01A distribution from the insurer's participating account
- 02Declared annually at the discretion of the board
- 03Based on investment results, claims experience and expenses
- 04It is not interest and it is not a return
- 05It is never guaranteed, in any year of the contract
Both routes have failure modes, and they are different ones. Conversion can deliver a product nobody would have chosen at a price nobody compared. A new application can deliver a rating, a postponement, a refusal that follows the applicant, or months of effort ending in nothing. Both can end in a premium the household cannot sustain.
What goes wrong with a conversion. The privilege may not exist, because the contract was never convertible and nobody checked. The menu may not contain a design that fits, and a converted contract without a paid-up additions rider will not behave the way a household reading about permanent coverage expects. The conversion rate is not market tested, so it can be worse than an open market offer for a healthy person, and the exchange is irreversible. A rating applied at the original application carries forward with the class. And the deadline expires silently, which is the most common failure of all, because it requires no decision by anyone.
What goes wrong with a new application. Underwriting is intrusive: medical history, blood and urine, authorisation to release chart notes the applicant has never read, and disclosure of income, net worth and the source of the money. It is slow, and the applicant is largely uncovered while it runs. It can come back priced above standard, postponed or declined, and a refusal is disclosed on every later application anywhere. Some applicants learn something unwelcome about their own health, which is disclosable ever after. And an error on the form, however innocent, can be raised against a claim years later.
What goes wrong on both. The permanent premium is materially higher than the term premium it replaces, and a contract funded from optimism rather than cash flow lapses. The decision is frequently made in the final months before a deadline, when neither route has room to be done properly. And cancelling term coverage before permanent coverage is in force creates a gap nobody notices until it matters. The arguments against permanent coverage, including the correct ones, are set out at the real costs.
Who each route suits, and who it does not
Conversion suits a person whose health has changed since the term policy was issued, anyone with an open investigation or a recent diagnosis, anyone already rated or declined elsewhere, and anyone approaching the deadline without time to underwrite a new application. It also suits a household converting a portion rather than the whole.
Conversion does not suit a healthy person with time on the clock who has not obtained a competing quotation, because the conversion rate has been compared to nothing. It does not suit a household whose purpose requires a design the insurer will not issue on conversion, nor anyone rated originally for a condition that has since resolved.
A new application suits a person in ordinary health who can wait several weeks, who wants a contract designed around a specific purpose, who intends to fund it above the base premium, and who wants the price tested across more than one insurer.
A new application does not suit anyone whose insurability is genuinely in doubt while the conversion deadline is close, because a decline consumes months and leaves a record. It does not suit anyone unwilling to disclose fully, nor anyone in the middle of an investigation that has not produced a result.
What the choice comes down to
Conversion buys permanent coverage without being underwritten again, at that insurer's price, from that insurer's list. A new application buys the whole market and a contract built for a purpose, at the price current health earns, with the risk that current health earns nothing.
Health decides, and everything else is secondary. Where insurability is impaired, the privilege is the route. Where it is intact, the market deserves a look before the privilege is spent.
The sequence protects the decision. Find the deadline, establish insurability, then choose. In that order nothing is lost while the question is being answered.
And the premium is real. Permanent coverage costs materially more than the term coverage it replaces. A conversion sized to what the household can actually pay outlasts a larger contract that lapses.
A thirty-minute discovery meeting
A first conversation establishes whether this fits. No illustration is prepared and nothing is arranged.
Often the answer is no, and you will hear it during the call rather than in a proposal afterwards.
This form reaches Canadian Wealth Creation Centre Inc. Any meeting, any advice and any insurance product is provided by Canadian Wealth Creation Centre Inc., through its representatives certified by the Autorité des marchés financiers. IBC Financial is the company's education platform: it distributes no product and no financial service, and it gives no individualised advice.
Common questions
Do I need a medical exam to convert my term policy?
Can I convert only part of my term coverage?
Does applying to another insurer cancel my conversion privilege?
How do I find my conversion deadline?
Will my premium go up if I convert?
Is a conversion the same as replacing a policy?
Sources
- Civil Code of Quebec, provisions governing contracts of insurance, LegisQuebec, verified 2026-09-05
- Insurance Act (Ontario), provisions governing contracts of life insurance, Ontario e-Laws, verified 2026-09-05
- Income Tax Regulations, provisions governing exempt life insurance policies, Justice Laws Canada, verified 2026-09-05
Last reviewed 2026-09-05. By Jose Salloum, Financial Security Advisor.
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